BRANDING AGENCY SERVICES

WE CRAFT YOUR BRAND STIRRING IN COLOR & INSIGHT

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Developing and nurturing your unique brand comes second nature to our branding agency. At Lounge Lizard, our BrandTenders bring fresh mojo to envision brands and develop strategies that create identity and convey your company’s personality. Once we have a brand concept, we mix in the perfect colors and typography to create attention-getting brand designs, logos and more.

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WHAT WE DO

Solutions in branding that resonate with customers

Creating a memorable, unique, and positive visual identity is how we approach each project at our creative brand agency. We want your brand experience to convey your organization’s personality, ethos, and desirability all mixed together in a beautiful color palette and logo design. It’s what we do as a full service branding agency.

Amplify Your Brand Identity
CLIENT BENEFITS

What You Get

By concocting a heady mix of creativity and imagination, our expert BrandTenders will mix up the perfect brand—whether you want to build a new brand identity from the ground up or pivot to a refreshed look for your organization’s values and fundamental messaging. At Lounge Lizard, full service creative agency, the benefits of branding services for our clients include:

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Discover Your Market

Our goal is to understand your market inside and out. What are your long-term business goals? What makes your organization different? How do your competitors brand themselves?

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Brand Strategy

To increase your brand’s recognition among current and potential customers, we bring together your brand story, voice, identity, values, and overall energy as part of a brand strategy.

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Brand Positioning

To increase your brand’s recognition among current and potential customers, we bring together your brand story, voice, identity, values, and overall energy as part of a brand strategy.

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Brand Messaging

With many brand messaging opportunities available, we help you build an effective digital marketing plan that uses high quality website design, content & blog posts, and social media.

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Brand Style Guide

So that your brand’s look and feel can be conveyed seamlessly across platforms, we will develop a full service branding style guide that defines your custom color palette, typography, and imagery.

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Brand Logo

Part of the branding process is developing a brand logo that identifies your company or product. Your company logo will be the symbol that identifies your business into the future.

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CHECK IT OUT!

Advantages for branding in numbers

At Lounge Lizard, our best brand agency BrandTenders work diligently to craft brands that drive leads and social media engagement while also increasing search engine results. When branding a site, we also use benchmarks that are measurable so that you can monitor the outcomes. Here are a few results from our clients:

40+%
Domain Authority Increase
200%
Increase in Branded Search
100%
Sold-Out Events
90%
Increase in Instagram Followers
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Brands that Make an Impact

Why You Should Choose Branding Agency Lounge Lizard

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About Branding Services

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As branding professionals, our creative brand agency offers a full range of solutions, as well as website design and development, digital marketing, and advertising. If your organization needs a new brand or a refresh on your existing brand, contact us to start the conversation.
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Featured Work

Check out some of our most exciting work in Web Design and Digital Marketing! At Lounge Lizard, our web design, development, and marketing company works with a wide range of diverse companies that have unique needs and goals — see what we’ve done.
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LOOP-LOC Backyard Accents

With a gorgeous new brand and look, LOOP-LOC, a leader in pool covers and liners, as well as beautiful resort-style accessories, has seen a 50+% increase in online conversions.
View Case StudySee All Our Work
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Blue Owl

As a leader in the direct lending and capital solutions space, alternative asset manager Blue Owl has a fresh, new brand that communicates its essence for private equity investors.
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Altispace

As a leader in the direct lending and capital solutions space, alternative asset manager Blue Owl has a fresh, new brand that communicates its essence for private equity investors.
View Case StudySee All Our Work
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Branding

With a business model that heavily relies on partnerships, product promotions, and hosting sweepstakes, All About the Mom’s new logo, brand, and site perfectly showcases its expertise.
View Case StudySee All Our Work
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Website Closers

With a business model that heavily relies on partnerships, product promotions, and hosting sweepstakes, All About the Mom’s new logo, brand, and site perfectly showcases its expertise.
View Case StudySee All Our Work
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Branding

Unique in the way it guides digital strategy and tech-forward solutions for clients, Twisthink’s brand identity, logo, & website was transformed to match their next-level results.
View Case StudySee All Our Work
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Spiezle Architectural Group

Well established in the education, government, and healthcare industries, Spiezle, an architectural design firm, looked to Lounge Lizard’s team for an updated rebrand.
View Case StudySee All Our Work
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Physician’s Reciprocal Insurers Marketing

Well established in the education, government, and healthcare industries, Spiezle, an architectural design firm, looked to Lounge Lizard’s team for an updated rebrand.
View Case StudySee All Our Work
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Spectrum Retirement

Positioning for future growth in the retirement industry, Spectrum Retirement’s new brand and website is experiencing performance that matches their best-in-class communities.
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Northsouth Productions

As one of the entertainment industry’s most influential creators of lifestyle, comedy, & documentary content, NorthSouth Productions’ new brand is positioning them for the future.
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HIVE

Created by and for solutions-oriented IT professionals working at the federal level, Hive’s new brand and website development experienced a 175+% increase in organic traffic.
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Energy Infrastructure Partners

For Energy Infrastructure Partners, a Swiss investment company specializing in large-scale renewable energy, Lounge Lizard developed branding + a new multilingual website.
View Case StudySee All Our Work

Our Clients

Phia logo
Blue, red and black logo for Altech Services.
A turquoise and navy blue logo for CoValence Laboratories.
Analytica logo
The SaviLinx logo with a blue background and orange and white text.
All about the mom custom logo
A logo for CCI Health Services includes an orange, lime green, and chocolate brown lotus.
The logo for Gen II.
A gold logo for The Lodge Casino with evergreen trees.
A logo for The Gilpin Casino in black and gold.
A Gold Dust West Reno logo with black copy and gold stars.
Roco logo
A black logo for MIND GAMES features a crown above the company name.
The new logo for Sun Home Saunas includes an orange drop of sweat.
LOOP-LOC Logo
An orange, black and white logo for WebsiteClosers.com.
Gold and dark blue logo for EmPRO Insurance.
A charcoal gray and sky blue logo for Gen II.

Our Process

When our brand firm talks about our process for branding and professional services, we like to keep it fresh with a generous splash of creativity. That way, your new brand is sure to increase your company’s value, motivate your employees, and quench your customers’ thirst.
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1
Project Launch

As the best brand agency, we open your new project with an in-depth conversation about USPs, current storyline, and overall objectives.
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2
Research & Analysis

For the best overview, we research your competitors, learn about your target audiences, and see what’s worked.
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3
Story Creation

With a fresh pair of eyes, we are able to see what might not be obvious or part of the status quo to find a compelling storyline.
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4
Brand Strategy

From here, we design a guiding brand strategy that will inform future collateral representing your products in the best light.
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5
Brand Positioning

Defining your brand’s positioning impacts your business by communicating a clear vision for your brand and your company.
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Brand Messaging

Our brand agency services include developing a full menu of messaging and communications informed by your brand and conveying your unique value propositions.
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7
Visual Identity

Our team shakes up your brand’s visual identity with a fresh logo, images, and graphics that set you apart from the competition.
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Naming & Taglines

Along with the visual aspects of a brand, we create identity using naming and taglines that tell the story of your company and products.

What Clients Say About Us

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I now understand why they’ve received so much industry recognition.

The logo has garnered unanimously positive feedback. Committed and easy to work with, Lounge Lizard built a robust understanding of brand identity and translated it into a visual design. Their smooth collaboration and extensive industry knowledge are particularly noteworthy.

Byron L. Perkins
CEO | NuLife Nation

The people at Lounge Lizard are very bright, very knowledgeable.

The design phase was completed successfully. Lounge Lizard did an exceptional job of answering questions and delivering high-quality work. The team earned especially high praise for their broad development knowledge and enthusiastic, cooperative approach.

Dr. Edward Ritvo
Founder | Medical Research Mobile App

They’re great communicators, so we had a fantastic experience.

The new site has received positive feedback from the internal team on it’s look and feel and helped solidify their new branding. Lounge Lizard is informative and collaborative, establishing a smooth workflow. The team goes above and beyond to meet the goals and requirements set by the client.

Andrew Hart
Social Media Manager | Icreon

FAQs

Why do I need to have a brand?
Branding promotes recognition and trust, plus it helps to set your company apart from your competitors. It represents you, your organization, and your products or services. To your customers, it represents a promise. By building a brand that people genuinely relate to and care about, you can outperform other companies that don’t have a brand or have a brand that is poorly defined or problematic. As a top branding agency, we help you build ties with your audience through branding that paves the way for them to become devoted clients in the future.
I already have a logo. Isn’t that my brand?
No. A logo is a part of your brand and a visual image that people can remember. However, your brand is much larger. It’s the sum total of your business and the products or services you provide as perceived by each person’s experience – customers, employees, the media, investors, and the general public. It distinguishes you from your competitors and creates a way to easily communicate through marketing and advertising. Your company has a brand, but isn’t it better to be proactive and guide the brand strategy in ways that match your vision and intent? By using a full service creative agency, your brand can be a fully fleshed out brand that supports your business?
Do I really need research and a discovery phase before my brand strategy is developed?
To track your brand’s evolution and the return on your investment, it’s critical to benchmark its current status. Our full service branding agency can monitor both quantitative and qualitative results thanks to research, which can also serve as the basis for your decisions. It eliminates personal bias and centers attention on accurate information about where your firm stands in the marketplace. Having up-to-date information about competitors and customers helps spark brand strategy ideas and even potential organizational change.
How do I increase brand recognition?
Increased marketing efforts or modified messaging are effective ways to build traction. You can also experiment with new channels and introduce new tools and ideas. Also, create ways to ensure your audience has the opportunity to assist you in spreading the news, since this will provide you with an exponential return on your investment. Contact Lounge Lizard, a full service creative agency, to discuss how we can help you tighten up your brand and present your company in the absolute best light.
Fundamentally, what do I need to do to make a brand continually successful?
Once your new brand is launched, start with commitment and consistency, and always keep a close eye on customer reviews and feedback. Don’t ignore negative comments or complaints – you want to acknowledge any issues and fix them immediately. If it’s time for a refresh, talk to our BrandTender experts at Lounge Lizard brand agency. Remember, brands continually evolve and require constant attention.
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