If the idea of losing your analytics reports sends you into a panic — we understand. Most businesses have come to rely on the volume of actionable data that can be gleaned from Google’s Universal Analytics.
With GA4, ‘turn-key’ reports are a thing of the past. Think of GA4 as an unassembled bookcase — it will be great once it’s put together, but now it’s just a box of pieces, parts, and an Allen wrench. To effectively move forward with the new GA4 platform, you need an installation and setup that has your reporting up and running fast.
Unless you or your IT people have time to get a Google Analytics 4 Certification, you might want to consider engaging an expert team that’s fully versed in the installation and setup to ease your transition and ensure you don’t miss a beat.