Revitalizing Mr. Hero’s Digital Presence

The project’s primary objectives were:

• Modernizing the website design to create a more competitive and engaging online presence.
• Highlighting new branding elements and professional food photography to appeal to a broader audience.
• Easy Online Ordering.
• Optimizing user experience to increase franchise interest.
• Enable Gift Card Purchasing.

1. Collaborative Design Kickoff

The process began with a design kickoff workshop, allowing Lounge Lizard to align with Mr. Hero’s brand vision, target audience, and business objectives.

2. Strategic Website Redesign

• Designed a sleek, SEO-optimized homepage and subpages using Figma, incorporating modern 2023/2024 design trends.
• Integrated updated branding elements and high-quality food photography to enhance visual appeal.
• Developed an intuitive location finder module powered by Google Maps for seamless navigation.

3. SEO and Competitive Research

• Conducted a comprehensive SEO audit to identify optimization opportunities.
• Created an SEO-driven sitemap and crafted homepage copy to boost organic traffic.
• Performed a competitive audit to ensure Mr. Hero’s website remained ahead of industry standards.

4. Client Collaboration and Feedback

Regular updates and consistent communication ensured alignment with Mr. Hero’s goals, allowing for iterative improvements and precise execution.

5. Technical Excellence

• Resolved challenges with the location module by refining its functionality and ensuring smooth integration.
• Adapted client-provided design elements to fit perfectly within the website layout, enhancing the overall design coherence.

Key Features Delivered

• A fully modernized website design reflecting Mr. Hero’s bold and vibrant brand identity.
• Easy Online Ordering interface.
• A user-friendly location finder module to enhance customer convenience.
• Improved functionality and design coherence for an engaging user experience.

Design Highlights

• Clean, visually appealing layouts that showcase Mr. Hero’s high-quality food photography.
• Strategically placed call-to-actions to drive food orders and franchise inquiries.

Technology Used

• Figma for efficient design collaboration.
• Google Maps API for a robust and intuitive location finder.
• OLO Integration for Online Ordering.
• Card Market Integration for Gift Card Purchasing.
• WordPress for the seamless development and maintenance of the website.

The redesigned website delivered impressive results:

• Increased Engagement: Users spend more time exploring menus, locations, and franchise opportunities.
• Franchise Growth: The site has notably increased franchise interest submission.
• Enhanced User Experience: Customers can easily navigate to restaurant locations, improving overall satisfaction.
• Streamlined Processes: SEO enhancements and the modernized design boosted visibility and online orders.

Lounge Lizard’s redesign of Mr. Hero’s website successfully combined cutting-edge design, technical excellence, and strategic SEO to create a dynamic, user-focused platform. This partnership underscores the power of collaboration and thoughtful execution in driving business growth and brand expansion.