Bonchon

B2B / Food & Beverage, Restaurants / Branding, Web Design & Development

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About Bonchon

The first Bonchon opened in 2002, in the coastal city of Busan, South Korea. Since then, Bonchon has risen to the level of global phenomenon with stores in the United States, Philippines, Thailand, Indonesia, Singapore and Cambodia, with more to follow in 2015. In 2006 Jinduk Seh debuted his signature sauces in Fort Lee NJ, due to popularity of these signature flavors. He then opened his first full service location in Leonia NJ, jump-starting Bonchon’s rise to fame.

Transformation

Before

After

Technology used: WordPress, PHP

Approach

Bonchon turned to Lounge Lizard to create the new Bonchon Website that showcases delicious asian fusion dishes. Lounge Lizard developed the brand messaging strategies, social media hashtag #EatHappiness, visual design and developed a tasty and zesty responsive Website with a strong UX design experience across desktop, tablet, and mobile browsers. Lounge Lizard also coordinated, art directed, produced, filmed, and edited the homepage sizzle video.

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Results

5.1%

Increase in unique visits

415K

Unique visitors

87%

Increase in non-branded traffic

View Website

TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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