LOOP-LOC since January 2020, through marketing, development, a product configurator, and a new brand launch. PRI through a full corporate rebrand and the launch of EmPRO. Agencies talk about partnership. Ours is measurable in years.
Long Island, New York
Long Island Web Design and Digital Marketing Agency
Long Island
Office
Lounge Lizard has been headquartered in Holbrook since 1998, and our Long Island office serves businesses across Nassau and Suffolk counties. We design websites and run SEO and paid media programs built to bring in qualified leads. Call us or schedule a discovery call using the details below.
991 Main St.Suite 200Holbrook, NY 11741
PH: 1-631-581-1000eFax: 1-888-308-8990Sales: Ext. 102
LOCAL EXPERTISE. MEASURABLE RESULTS. Welcome to
Lounge Lizard in
Long Island
Lounge Lizard has been on Long Island since 1998. This is the headquarters, not a satellite office, and our longest client relationships are with companies just down the road.
We branded and launched EmPRO, now the third-largest writer of medical professional liability insurance in New York State. We have worked with LOOP-LOC since January 2020 across SEO, social, paid search, development, a custom 3D product configurator, and the launch of an entirely new product line. Long Island companies do not hire us for a project. They hire us and then keep us.
For Long Island companies, that work covers web design and development, SEO, paid search and social media, and the branding underneath it. We handle all of it in-house from our Holbrook office, so the people who plan the work are the people who do it.
Our Long Island Work
LOOP-LOC
Based in Hauppauge, New York, LOOP-LOC manufactures swimming pool safety covers, luxury pool liners, and removable pool fencing.
Redesigned the website, developed the Mirage pool visualizer, and expanded digital marketing through researched content and social media management. The work helped customers explore liners and covers while generating increased website traffic, stronger social engagement, and more conversions.
Website Redesign, UX/UI Design, Custom Development, Pool Visualizer
Our Long Island Work
Physicians’ Reciprocal Insurers (PRI)
Based in Roslyn, New York, Physicians’ Reciprocal Insurers provides medical malpractice insurance for physicians and healthcare facilities.
Refreshed the brand and rebuilt the website, supported by targeted advertising, email campaigns, Salesforce lead-process improvements, and a custom Quick Quote tool. The work simplified insurance inquiries and produced increased website traffic, higher conversion rates, and a more organized lead journey.
Digital Marketing, Paid Advertising, Email Marketing, Custom Quote Tool
Our Long Island Work
Sachem Public Library
Located in Holbrook, New York, Sachem Public Library connects residents with educational resources, community programs, and cultural events.
Updated the library’s brand image and voice and rebuilt its website for desktop, tablet, and mobile. The finished site brought library programs, community events, and a customer portal into a refreshed digital experience.
Brand Messaging, Website Redesign, WordPress Development
SEO for Long Island Companies
We have run SEO for LOOP-LOC out of Hauppauge since 2020, alongside social, paid search, and email. For most Long Island businesses, search is two jobs at once: showing up locally across Nassau and Suffolk, and ranking nationally for what you sell beyond the island.
Our Long Island SEO work covers:
- Technical SEO: site architecture, crawlability, Core Web Vitals, and migrations that keep existing rankings intact.
- Local search: Google Business Profile, citation consistency, and review strategy for Nassau and Suffolk.
- Content and keyword strategy: built from your Search Console data and the way your buyers actually search.
- AI search optimization: the entity and structured data work that determines whether AI systems can find and describe your company correctly.
Because the same team builds the site, SEO is part of the architecture from the first wireframe, not a plugin added after launch.
differentiator
The Agency That Never Left
Most agencies can build you a good-looking site. Fewer can pass a Section 508 review, migrate a decade of institutional content without breaking search, or work through a public-sector procurement process.
Clients who stay.
Manufacturing and dealer channels
Long Island has a deep base of manufacturers that sell through dealers, distributors, and reps, and LOOP-LOC is one of them. We have solved the same two-audience problem for Aerco, Axium Packaging, Lantech, Natare, and Whirley-DrinkWorks: serving distributors and end customers from one site without shortchanging either.
Regulated industries.
EmPRO and PRI in medical liability insurance here on Long Island, plus Evolve Bank & Trust, GoldenTree, and Blue Foundry Bank in financial services. Compliance review is a scheduled phase in our projects, not a surprise in week ten.
Custom product configurators.
Mirage, LOOP-LOC’s pool visualizer, has run more than 40,000 configurations. When a product has to be seen before it can be sold, we build the tool that does it.
Accessibility compliance, in-house.
We design and build to WCAG and Section 508 standards as part of the process, not as a post-launch remediation pass. For school districts, municipalities, and public institutions, this requirement disqualifies most vendors.
WHAT We do
In Long Island
Web Design and Development
- Custom websites for Long Island companies, built for performance, accessibility, and the systems you already run, including WordPress, Drupal, Laravel, Contentful, and enterprise CMS platforms.
Ecommerce, Dealer Portals, and Product Configurators
- Storefronts, B2B ordering systems, and custom visualization tools built around how your customers actually buy.
SEO and Local Search
- Long Island SEO covering technical fixes, content, Google Business Profile, and local visibility across Nassau and Suffolk, plus the entity and structured data work AI search depends on.
Paid Media, Social Media, and Marketing Automation
- Google Ads, paid social, and social media marketing managed against pipeline, with Salesforce or HubSpot integration so results are traceable past the form fill.
Branding and Creative
- Brand strategy, naming, identity, packaging, and creative direction. We have launched entire companies and product lines, not just refreshed logos.
Frequently Asked Questions
Where is Lounge Lizard actually located?
Our headquarters is at 991 Main St., Suite 200 in Holbrook, New York, and the company has been on Long Island since it was founded in 1998. We maintain offices in eight other cities: New York City, Washington, DC, Nashville, Miami, Charleston, Richmond, Las Vegas, and Austin. Long Island is home and always has been.
Do you work with businesses across Nassau and Suffolk?
Yes. Our Long Island clients include LOOP-LOC in Hauppauge and EmPRO Insurance in Roslyn, spanning both counties. We also work with national and international clients from this office, including McLaren, Canon, TDK, and John Jay College of Criminal Justice.
Do you offer SEO for Long Island businesses?
Yes. SEO is one of the core services we run from Holbrook. For Long Island companies, that usually means local visibility across Nassau and Suffolk, including Google Business Profile, citations, and reviews, combined with technical SEO and content that ranks for what you sell nationally. We have run SEO for LOOP-LOC in Hauppauge since 2020 as part of a program that also covers social, paid search, email, and marketing automation.
Do you handle digital marketing, or just websites?
Both. Our digital marketing work covers SEO, paid search, paid social and social media marketing, email, marketing automation, and conversion rate optimization. For LOOP-LOC, that program produced a 258.89% increase in conversions. Because we also build the sites, campaigns land on pages designed to convert rather than on pages someone else has to fix.
How much does a website from Lounge Lizard cost?
We scope every project individually, because cost depends on scope: the number of page templates, integrations with your CRM and internal systems, content migration volume, accessibility and compliance requirements, and how many stakeholder groups need to sign off.
Most of our engagements are custom builds for established organizations and institutions, places where the website carries real business weight and the project involves multiple teams. We are not a fit for template sites or single-page builds. If you are comparing us against a DIY builder or a freelancer, we will be the more significant investment, and we will tell you that on the first call rather than after a proposal.
After discovery, you receive a detailed proposal with scope, deliverables, timeline, and cost.
Can we meet in person?
Yes. Holbrook is a working office, and Long Island clients meet with us there regularly. Day-to-day, we also work over video, shared project systems, and scheduled reporting calls, whichever fits how your team runs.
Do you have manufacturing and industrial experience?
Yes, and it is a substantial part of our work. LOOP-LOC, Aerco, Axium Packaging, Lantech, Natare, Whirley-DrinkWorks, RubberForm. Manufacturers usually need two things agencies underestimate: properly structured product data and a site that serves dealers and end customers without compromising either audience’s experience. Product configurators, dealer portals, and CRM integration are all in-house capabilities.
Do you build accessible, Section 508 compliant websites?
Yes. We design and develop to WCAG and Section 508 standards as part of our process, not as post-launch remediation. This includes semantic structure, keyboard navigation, contrast and typography standards, accessible interfaces and media, and pre-launch testing. For school districts, municipalities, and public institutions, accessibility is usually a threshold requirement, and remediating a finished site costs more and works less well than building correctly from the first wireframe.
How long does a website project take?
It depends on scale and how many people need to approve the work. A focused informational site can run several weeks. A large ecommerce, institutional, or custom development project, especially one involving content migration or multiple stakeholder groups, typically runs several months.
In our experience, the schedule variable that matters most is not build complexity. It is how quickly feedback and content come back from your side, and we plan around that explicitly.