LOOP-LOC
Driving Digital Growth for a Leading Pool Safety Cover and Luxury Pool Liner Manufacturer
LOOP-LOC is a leading manufacturer of premium, custom swimming pool safety covers and luxury pool liners, headquartered in Long Island, New York. Known for its commitment to quality, innovation, and pool safety, LOOP-LOC serves homeowners, pool experts, and dealers throughout the United States and international markets.
LOOP-LOC partnered with Lounge Lizard to strengthen its digital presence, increase brand awareness, and drive customer engagement and product demand. As the pool industry became increasingly competitive, the brand needed a coordinated digital marketing strategy to reach new audiences, support its dealer network, and maintain visibility throughout the seasonal buying cycle. Lounge Lizard developed an integrated marketing approach that combined paid search, paid social advertising, organic social media, SEO, digital PR, and email marketing to drive measurable growth across multiple digital channels.
The primary challenge was to increase LOOP-LOC’s online visibility and generate qualified interest in its premium pool products while targeting audiences across different geographic markets and stages of the buying journey. The strategy needed to connect homeowners researching pool safety covers and liners with relevant products and local dealers while reinforcing LOOP-LOC’s reputation as an industry leader.
The goal was to develop a comprehensive digital marketing program that boosted website traffic, strengthened organic search visibility, expanded social media engagement, and generated more conversion opportunities. The partnership also focused on building stronger brand recognition, nurturing customer relationships through email marketing, and creating a consistent digital presence that could support long-term growth.
- Digital Marketing Strategy
- PPC / Paid Search Management
- Paid Social Media Advertising
- Organic Social Media Management
- Search Engine Optimization (SEO)
- Digital Public Relations
- Email Marketing
- Content Strategy & Development
- Conversion Rate Optimization
Lounge Lizard developed an integrated digital marketing strategy built around LOOP-LOC’s products, target audiences, competitive landscape, and seasonal demand. The team conducted industry and competitor research, analyzed relevant search trends, and evaluated audience demographics and geographic markets to identify opportunities to increase visibility and attract prospective customers.
Paid search campaigns across Google and Microsoft Ads connected LOOP-LOC with high-intent audiences actively researching pool safety covers, liners, and related products. Complementary paid social campaigns expanded reach among relevant homeowners and prospective customers, using targeted messaging and creative assets to build awareness and drive website traffic. The team continually evaluated campaign performance to optimize targeting, messaging, and conversion opportunities.
Organic social media management played an important part in strengthening LOOP-LOC’s brand voice and ongoing customer engagement. Lounge Lizard developed and scheduled content across platforms including Facebook, Instagram, Pinterest, and Twitter, combining product education, pool inspiration, seasonal topics, and high-quality creative. SEO initiatives supported search visibility through keyword research, content optimization, and ongoing improvements, while digital PR efforts broadened brand exposure and reinforced LOOP-LOC’s industry credibility.
Email marketing also helped maintain customer and dealer relationships and support engagement throughout the buying cycle. Coordinated campaigns helped keep LOOP-LOC’s products, seasonal messaging, and brand top of mind. The broader digital strategy also supported engagement with LOOP-LOC’s Mirage Pool Visualizer. This interactive tool allows customers to customize pool shapes, paver colors, liners, and safety covers before making purchasing decisions.
Lounge Lizard’s ongoing digital marketing partnership has helped LOOP-LOC strengthen its online presence, increase reach, and drive significant gains in website engagement and conversions. The integrated strategy created multiple opportunities to connect with prospective customers through paid advertising, organic search, social media, and email marketing.
The partnership’s published results include a 290% increase in paid users, 28% growth in organic users, and a 259% increase in conversions, demonstrating the value of coordinated digital marketing efforts. Social media channels also saw growth in followers and engagement, while the Mirage Pool Visualizer surpassed 40,000 configurations, giving customers another way to explore LOOP-LOC products.
The result is a stronger, more connected digital marketing presence that supports LOOP-LOC’s established reputation while creating new opportunities for customer acquisition and engagement. Through an ongoing combination of PPC, paid social, SEO, organic social media, digital PR, and email marketing, Lounge Lizard continues to help LOOP-LOC reach new audiences, strengthen brand visibility, and maintain long-term business growth.
More Work
View All Work