LOOP-LOC

LOOP-LOC

B2B & B2C / Manufacturing / Digital Marketing

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LOOP-LOC is a luxury pool liner and safety cover manufacturer based in Long Island, NY. LOOP-LOC sells their products all over the United States as well as internationally.

Transformation

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Technology used: Laravel, Javascript, PHP

Objective

LOOP-LOC partnered with Lounge Lizard with the goals of increasing their website traffic and product sales. Lounge Lizard was also tasked with re-envisioning LOOP-LOC’s voice on its social media platforms and curating and scheduling their content.

Approach

In order to understand LOOP-LOC’s unique situation and needs, Lounge Lizard explored every niche of the pool industry – studying direct and indirect competitors, the commonalities in the successful competitors, relevant, high search volume keywords and topics, and audience demographics and geolocations. In addition to a thorough analysis of the industry as a whole, we got to know LOOP-LOC as a company, and its president and CEO. Understanding what truly makes LOOP-LOC unique is key to developing enticing content and establishing a voice that stands as an industry authority. Since partnering in early 2020, Lounge Lizard has composed over 130 social media posts for LOOP-LOC, utilizing new, trending industry topics as well as historically well-performing subject matter paired with high-end graphics created by top designers in the industry. Leveraging Facebook, Instagram, Pinterest, and Twitter creates four new funnels for leads to be drawn into the website.

Mirage Pool Visualizer: One of our favorite means of lead generation includes creating an enticing, rich asset that provides value to the user. For LOOP-LOC, this meant creating a virtual pool visualizer that allows users to build their own dream pool. Users can customize the pool shape, the paver color, and LOOP-LOC liner and safety cover. You can even see the liners with and without water in the pool! This tool has proved a massive success with over a thousand configurations made monthly since its launch.

Impact

Since our partnership with LOOP-LOC in January of 2020, LOOP-LOC has seen 40,000+ configurations in its proprietary Pool Visualizer Tool, Mirage, increased followers and engagements on social media accounts across the board, a 38.46% increase of website users, and a 258.89% increase in conversions.

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Results
Users
+37%
Users
New Users
+38%
New Users
Organic Users
+28%
Organic Users
Paid Users
+290%
Paid Users
Direct Users
+50%
Direct Users
Conversion Rate
+160%
Conversion Rate
Conversions
+259%
Conversions

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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Pleasantville, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131