LOOP-LOC

B2B & B2C / Manufacturing / Digital Marketing

LOOP-LOC is a luxury pool liner and safety cover manufacturer based in Long Island, NY. LOOP-LOC sells their products all over the United States as well as internationally.

Transformation

TECHNOLOGY USED: Laravel, Javascript, PHP

Objective

LOOP-LOC partnered with Lounge Lizard with the goals of increasing their website traffic and product sales. Lounge Lizard was also tasked with re-envisioning LOOP-LOC’s voice on its social media platforms and curating and scheduling their content.

Approach

In order to understand LOOP-LOC’s unique situation and needs, Lounge Lizard explored every niche of the pool industry – studying direct and indirect competitors, the commonalities in the successful competitors, relevant, high search volume keywords and topics, and audience demographics and geolocations. In addition to a thorough analysis of the industry as a whole, we got to know LOOP-LOC as a company, and its president and CEO. Understanding what truly makes LOOP-LOC unique is key to developing enticing content and establishing a voice that stands as an industry authority. Since partnering in early 2020, Lounge Lizard has composed over 130 social media posts for LOOP-LOC, utilizing new, trending industry topics as well as historically well-performing subject matter paired with high-end graphics created by top designers in the industry. Leveraging Facebook, Instagram, Pinterest, and Twitter creates four new funnels for leads to be drawn into the website.

Mirage Pool Visualizer: One of our favorite means of lead generation includes creating an enticing, rich asset that provides value to the user. For LOOP-LOC, this meant creating a virtual pool visualizer that allows users to build their own dream pool. Users can customize the pool shape, the paver color, and LOOP-LOC liner and safety cover. You can even see the liners with and without water in the pool! This tool has proved a massive success with over a thousand configurations made monthly since its launch.

Impact

Since our partnership with LOOP-LOC in January of 2020, LOOP-LOC has seen 20,000+ configurations in its proprietary Pool Visualizer Tool, Mirage, increased followers and engagements on social media accounts across the board, a 38.46% increase of website users, and a 258.89% increase in conversions.

Gallery

Results

+37%

Users

+38%

New Users

+28%

Organic Users

+290%

Paid Users

+50%

Direct Users

+160%

Conversion Rate

+259%

Conversions

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