TDK
Driving Engagement for a Global Electronics Leader
TDK Corporation is a global leader in the electronics sector and is renowned for its diverse electronic components, materials, and recording media. This case study delves into the digital marketing collaboration between TDK and Lounge Lizard, showcasing how strategic digital marketing initiatives can elevate a brand’s online presence and engagement.
TDK aimed to grow its global digital footprint by increasing website sessions 40% and clicks 20% year-over-year, tackling technical SEO issues while boosting visibility for its “Seven Seas” stories on tech and sustainability.
- SEO Audit
- PPC Campaign
- Organic Social Media
- Content Marketing
SEO fixes, content marketing, PPC and social campaigns boosted TDK’s visibility: global web traffic grew 37%, U.S. organic search results rose 45%, and web sessions to featured stories soared 200%.
Lounge Lizard deployed a full digital strategy: a technical SEO audit, targeted PPC across Google and social platforms, a 23,000-subscriber LinkedIn newsletter, organic social support, and in-depth content marketing.
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