TDK

TDK’s primary objective was to enhance its global digital footprint by increasing website sessions by 40% and clicks by 20% year-over-year. The challenge was twofold: addressing the technical SEO issues plaguing TDK’s expansive website and augmenting the visibility of TDK’s “Seven Seas” initiatives and other stories that spotlight the company’s technological contributions to daily life and sustainability efforts.

Lounge Lizard embarked on a comprehensive digital marketing strategy encompassing:

• SEO Consultation and Audit: An exhaustive SEO audit identified technical challenges impacting TDK’s site rankings. A tailored plan was devised to rectify these issues and bolster online visibility.
• PPC Campaigns: To draw attention to TDK’s initiatives and innovations, targeted PPC campaigns across Google, Facebook, Instagram, LinkedIn, and Programmatic Display were launched.
• LinkedIn Newsletter: A monthly LinkedIn newsletter boasting over 23,000 subscribers was crafted to disseminate engaging content about TDK’s projects and achievements.
• Organic Social Media: Assisted in creating posts for the LinkedIn newsletter, and supported with posts promoting the World Athletic Championship partnership.
• Content Marketing: Detailed, technically nuanced articles were produced, showcasing TDK’s innovations, requiring in-depth interviews and collaboration with TDK’s product teams.

Technology tools like Google Analytics, LinkedIn Ads, SEMRush, and others played a crucial role in implementing and monitoring these strategies.

Lounge Lizard’s strategic approach led to a notable increase in TDK’s digital visibility and engagement. The technical SEO adjustments and targeted content marketing efforts improved search engine rankings and user engagement. The PPC and social media strategies effectively attracted a broader audience, introducing TDK’s initiatives to new market segments.