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TDK

Digital Marketing, Social Media Management / B2C, Technology

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TDK Corporation is a global leader in the electronics sector and is renowned for its diverse electronic components, materials, and recording media. This case study delves into the digital marketing collaboration between TDK and Lounge Lizard, showcasing how strategic digital marketing initiatives can elevate a brand’s online presence and engagement.

Transformation

Technology used: WordPress, jQuery

Objective

TDK’s primary objective was to enhance its global digital footprint by increasing website sessions by 40% and clicks by 20% year-over-year. The challenge was twofold: addressing the technical SEO issues plaguing TDK’s expansive website and augmenting the visibility of TDK’s “Seven Seas” initiatives and other stories that spotlight the company’s technological contributions to daily life and sustainability efforts.

Approach

Lounge Lizard embarked on a comprehensive digital marketing strategy encompassing:

  • SEO Consultation and Audit: An exhaustive SEO audit identified technical challenges impacting TDK’s site rankings. A tailored plan was devised to rectify these issues and bolster online visibility.
  • PPC Campaigns: To draw attention to TDK’s initiatives and innovations, targeted PPC campaigns across Google, Facebook, Instagram, LinkedIn, and Programmatic Display were launched.
  • LinkedIn Newsletter: A monthly LinkedIn newsletter boasting over 23,000 subscribers was crafted to disseminate engaging content about TDK’s projects and achievements.
  • Organic Social Media: Assisted in creating posts for the LinkedIn newsletter, and supported with posts promoting the World Athletic Championship partnership.
  • Content Marketing: Detailed, technically nuanced articles were produced, showcasing TDK’s innovations, requiring in-depth interviews and collaboration with TDK’s product teams.

Technology tools like Google Analytics, LinkedIn Ads, SEMRush, and others played a crucial role in implementing and monitoring these strategies.

Impact

Lounge Lizard’s strategic approach led to a notable increase in TDK’s digital visibility and engagement. The technical SEO adjustments and targeted content marketing efforts improved search engine rankings and user engagement. The PPC and social media strategies effectively attracted a broader audience, introducing TDK’s initiatives to new market segments.

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Results
37%
Increase of Global Web Traffic
45%
Organic Search Results Increased in the U.S.
200%
Increase in Web Sessions to Featured Stories

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Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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