B2B / Government, Technology / Web Design & Development
As an advanced data analytics technologies company in business for 13 years, Analytica is helping its clients navigate the complexities of processes, systems, and data to find solutions for the world’s most critical problems.
Analytica is a small business working with federal government entities in the health, civilian, and national security arenas, providing data science consulting services that are driven by passion and excellence. They credit their success to operating with a purpose-driven team committed to boutique, high-quality services that focus on human-centered design and digital transformation.
Lounge Lizard partnered with Analytica to design and launch a website encouraging leads and conversions, attracting potential employees, and identifying and engaging future partner firms. Mutual goals included increasing the user experience and dwell time on the website, promoting their thought leadership resources, increasing user engagement, and providing a comprehensive downloads section for those seeking advanced materials.
The Lounge Lizard design team, working in concert with Analytica, created a clean, crisp website that draws in users with timeless, modern elements of movement and animation to capture the site visitor’s imagination. Highlighting the firm’s design expertise, Lounge Lizard brought their industry-leading creativity and site map development skills to create a site that flowed visually and communicated Analytica’s mission and core values with minimal text.
The homepage was designed with a natural flow that allows users to experience a one-stop array of the critical information they might seek. This includes Analytica’s services and solutions, mission, purpose, and values, industry news and resources, such as case studies, and its highly prized careers section, where they continue recruiting the best and the brightest.
With strong CTAs designed to guide users to pages with expanded information and downloadable resources, the site has a flow that engages the visitor and delivers them to their expected results smoothly, whether that is users interested in Analytica’s advanced data services or technical, skilled job seekers looking for career advancement.
Bringing the site to life, the development team added the integrations needed to drive the website and incorporate the UI/UX envisioned by the design team. One crucial component that the developers expertly addressed was the integration of Analytica’s successful subdomain at careers.analytica.net. The integration was made with the changes in color, logo design, and overall appearance to ensure they meshed with the new site design while keeping the functionality of the original domain.
As a government vendor, Analytica needed to meet all expectations for the regulatory requirements. Their team worked closely with the Lounge Lizard Brandtenders to display their certifications and provide site-wide accessibility that meets or exceeds ADA requirements. Additionally, the team delivered on and off-site SEO supporting Analytica’s search engine page rank results.
Analytica’s new site draws a growing number of leads from their niche market of government agencies and has seen a phenomenal increase in backlinks to supplement their overall SEO results.
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