Not a translation vendor engaged after the copy is written. Working bilingually from strategy through launch keeps a Spanish-language site from reading like a translated English one, which is the single most common failure in this market.
Miami, Florida
Miami Web Design and Digital Marketing Agency
Miami
Office
Our Miami office builds websites and runs digital marketing in both English and Spanish, so your site and campaigns reach the full South Florida market. Call us or schedule a discovery call using the details below.
1221 Brickell AveSuite 900Miami, FL 33131
PH: 1-786-401-2385eFax: 1-888-308-8990Sales: Ext. 102
LOCAL EXPERTISE. MEASURABLE RESULTS. Welcome to
Lounge Lizard in
Miami
Most Miami companies aren’t selling to one market in one language. A brand headquartered in Brickell is often selling into the US, Latin America, and the Caribbean simultaneously, through channels that behave differently in each, to buyers who search differently in each.
Translating a website does not solve that. Ranking in Mexico is a different technical and content issue than ranking in Florida, and a site that treats a second language as a duplicate of the first will underperform in both.
Lounge Lizard works bilingually in English and Spanish, and we’ve built for companies operating across the Americas. For NEG Natural, part of the Alpek group and traded on the Mexican Stock Market, we built a site serving operations in Mexico, the US, and four South American countries, with the governance and transparency requirements that come with a public listing. Organic traffic rose 186% in the first several months after launch. Closer to home, we work with Bilzin Sumberg, the Miami law firm.
Founded in 1998, we handle web design and development, SEO in English and Spanish, paid search and social media, and branding in-house. The people who plan the work are the people who do it.
Our Miami Work
USA Employment Lawyers
Based in Ft. Lauderdale, USA Employment Lawyers represents workers in Florida and nationwide. Lounge Lizard redesigned the firm’s website to modernize the experience, clarify its employment law services, strengthen credibility, and create clearer paths for prospective clients seeking help.
I couldn’t locate a verifiable case study or supporting project description through the current sitemaps, site search, or targeted web searches.
Website Strategy, UX/UI Design, Website Development
SEO for Miami Businesses, in English and Spanish
In Miami, one search strategy is rarely enough. Your buyers may search in English in Brickell, in Spanish in Doral, and in a different Spanish in Bogotá or Mexico City, where the same product often goes by a different word. A site that ranks for one of those audiences can be invisible to the others.
Our Miami SEO work covers:
- Technical SEO: site architecture, crawlability, Core Web Vitals, and migrations that keep existing rankings intact.
- Multilingual and international SEO: hreflang, language and country targeting, and keyword research done separately for each market rather than translated from English.
- Local search: Google Business Profile and local visibility across Miami-Dade and South Florida, in both languages.
- Structured data and AI search: the entity work that determines whether search engines and AI systems describe your company correctly in every market you sell into.
For NEG Natural, that approach produced a 186% increase in organic traffic in the first several months after launch, including 100% growth from South America and 52% from Mexico.
differentiator
Built for More Than One Market
Most agencies can build you a good-looking site. Fewer can pass a Section 508 review, migrate a decade of institutional content without breaking search, or work through a public-sector procurement process.
Bilingual team, English and Spanish
International search performance
Growing traffic 100% in South America and 52% in Mexico is as much a technical outcome as a content one: hreflang implementation, market-specific keyword research, and understanding that search behavior differs by country even where the language does not.
Ecommerce at scale
McLaren Golf, Stone-Tile, MIND GAMES Fragrance, Graasi, Bonchon. WordPress, Shopify, and Magento builds. Platform is a scoping decision based on your operation, not a preference we bring to every project.
Compliance and governance requirements
NEG Natural’s ESG and transparency obligations came from a public listing on the Mexican Stock Market. We’ve also built under WCAG and Section 508 accessibility standards, banking disclosure requirements, and federal procurement rules. Regulatory limitations are a scheduled phase in our projects, not a surprise in week ten.
WHAT We do
In Miami
Web Design and Development
- Custom websites for Miami companies, built for performance, accessibility, and the systems you already run, including WordPress, Drupal, Laravel, and enterprise CMS platforms.
Ecommerce and Cross-Border Commerce
- Storefronts built for multi-market selling, with the technical foundation for content in multiple languages, regional catalogs, and international search performance.
Miami SEO, Multilingual SEO, and AI Search Optimization
- Technical SEO, local visibility across South Florida, hreflang, market-specific keyword research, and the entity and structured data work that determines whether AI systems describe your company correctly in every market you sell into.
Paid Media, Social Media, and Marketing Automation
- PPC management, paid social, display, and retargeting, plus social media marketing in English and Spanish, managed against pipeline, with CRM integration through Salesforce or HubSpot so results are traceable past the form fill.
Branding and Creative
- Brand strategy, messaging, and visual identity for companies whose positioning has drifted from what they actually do now, or whose brand does not travel well across the markes they’ve expanded into.
Web Design and Digital Marketing in Miami.
We work in English and Spanish, from strategy to launch. We design and develop websites, manage SEO and paid campaigns, and build brands for Miami companies that sell in the United States, Latin America, and the Caribbean. A Spanish site should not read like a translation of the English site, and we build it so that doesn’t happen.
Frequently Asked Questions
Do you offer SEO for Miami businesses?
Yes, in English and Spanish. For Miami companies, that usually means local visibility across South Florida combined with search strategies for each additional market you sell into, built on separate keyword research per country rather than translated keywords. For NEG Natural, our work produced a 186% increase in organic traffic in the first several months after launch.
Do you handle digital marketing, or just websites?
Both. Our digital marketing work covers SEO, PPC management, paid social and social media marketing, email, marketing automation, and conversion rate optimization, in English and Spanish. Because we also build the sites, campaigns land on pages designed to convert in the language the visitor searched in, rather than on pages someone else has to fix.
Do you build multilingual and international websites?
Yes. Hreflang implementation, market-specific keyword research, regional content strategy, and performance tuning determine whether a site actually ranks in a second market or merely exists in a second language. For NEG Natural, that produced a 100% traffic increase from South America and 52% from Mexico.
Do you have ecommerce experience?
Yes. Our ecommerce work includes McLaren Golf, Stone-Tile, MIND GAMES Fragrance, Graasi, and Bonchon, spanning WordPress, Shopify, and Magento. Which platform makes sense depends on your catalog, your fulfillment, and the systems you already run, so it’s a scoping conversation rather than a recommendation we make before understanding the business.
Can you handle a site operating in multiple countries?
Yes. NEG Natural runs across Mexico, the United States, and four South American countries, which meant country-specific contact routing, ESG disclosure tied to a parent company’s policy, and a careers system capturing applicants across all of those markets. Multi-country builds are architecture problems first. Getting the structure right early prevents a site that needs rebuilding in the second market, not the fifth.
How much does a website from Lounge Lizard cost?
Every project is scoped individually, because cost is driven by scope: the number of page templates, integrations with your CRM and internal systems, content and language requirements, accessibility standards, and how many stakeholder groups need to sign off.
Most of our engagements are custom builds for established organizations, places where the website carries real business weight and the project involves multiple teams. We’re not a fit for template sites or single-page builds. If you’re comparing us against a DIY builder or a freelancer, we’ll be the more significant investment, and we’ll tell you that on the first call rather than after a proposal.
After discovery, you receive a detailed proposal with scope, deliverables, timeline, and cost.
Can we meet with your team in person?
Yes. We keep an office at 1221 Brickell Avenue and meet with Miami clients on-site when a project calls for it. Day to day, our team works with you over video, shared project systems, and scheduled reporting calls.
Do you build accessible websites?
Yes. We design and develop to WCAG and Section 508 standards as part of our process, not as post-launch remediation, including semantic structure, keyboard navigation, contrast and typography standards, accessible forms and media, and testing before launch.