High Sales Rank
Just like in Google SERPs, the higher you are in the results page, the better. The top of Amazon’s result page, the bestsellers’ list is one of the most coveted spots. Contrary to what you may think, sales rank isn’t only about high sales or product popularity. You’ll need optimized product listings in order to appear high in the traditional search ranking – increasing your product’s visibility and increasing your sales. With the help of SEO, you can provide better positive customer experience, a factor that directly impacts your rank.