E-Commerce SEO

More Traffic = More Sales

Increase your Sales with Ecommerce SEO

SEO, in general, is perhaps the most cost-effective strategy to boost a website’s visibility. But when used in ecommerce, SEO becomes more powerful. Ecommerce SEO as it is known increases visibility in SERPs, brand awareness, and traffic.

Without ecommerce SEO it would be difficult for your ecommerce store to grow. It is equally disadvantageous to have poorly-implemented ecommerce SEO. Lounge Lizard’s experienced team of SEO experts will help you rank for as many relevant search terms as possible and reach highly qualified leads.

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SEO in an Ecommerce Perspective

Increase Visibility

Google is ubiquitous. The majority of web and mobile searches happen on Google and a majority of clicks happen on the first three results on the first page of Google’s search results page (SERP). In order to achieve this coveted spot in the SERPs, you’ll need to have a competitive ecommerce SEO strategy in place.

Reach Highly-Qualified Leads

SEO is like a well-placed and perfectly worded storefront sign. It can lead customers with buying intent to your store as opposed to just attracting people that are just curious to see what you sell. The beauty of ecommerce SEO is that its strategies apply to a wide variety of industries

Product Line Optimization

It’s not just enough for customers to discover your store, they also need to discover the products in your inventory. This is especially difficult when you sell an extensive number of products. SEO ensures that all your products rank well for their target keywords.

Reduced Marketing Costs

Unlike traditional marketing strategies, ecommerce SEO doesn’t require a large marketing budget. You won’t need to itemize marketing campaigns since it encompasses different aspects of your ecommerce store. Ecommerce SEO is very versatile and will even run in the background while you run traditional marketing campaigns.

An On-Going Boost In Revenue

Ecommerce SEO is a marketing strategy that keeps on giving. Aside from delivering high conversion rates, ecommerce SEO delivers sales conversions almost non-stop. It will need a little tweaking from time to time, but its effects will outlast the benefits of traditional marketing campaigns.

How We Approach Ecommerce SEO

Just like with regular SEO, ecommerce SEO needs a well-rounded approach. Ecommerce SEO is multi-faceted and dynamic. One strategy may not work after an algorithm update.

There are many factors that contribute to the success of an SEO strategy that’s why it is important to have insight on not only what generally works but also on what works for a specific industry, and most importantly, what works for your business.

We follow ecommerce SEO best practices. Several of these practices include:

Content is still king even in ecommerce. SEO is an important part of the content marketing strategy. And through blogs and press releases, you can create more opportunities to rank for product-related keywords and keyphrases. There’s also the added bonus of expanding brand awareness and building brand credibility.

Where you place your keywords is almost important as the selection process. You need to place keywords in key places so that both the search engines and searchers can immediately identify the relevance of the product to the search query. The product name, product description, and product image alt text are just three of these key places.

The product pages are useful not only for the purpose of showcasing your product but also for the purpose of ranking for long-tail keywords. These key phrases often have low search volumes but high buying intent. Ranking for these key phrases is essential but it’s not the only way to optimize a product page. Product images with relevant alt texts, and keyword-dense product copy.

Content is still king even in ecommerce. SEO is an important part of the content marketing strategy. And through blogs and press releases, you can create more opportunities to rank for product-related keywords and keyphrases. There’s also the added bonus of expanding brand awareness and building brand credibility.

Lounge Lizard Ecommerce SEO Package

Here are several of the basic features of our ecommerce SEO packages:

  • Meta tag optimization
  • Keyphrase research, selection, and optimization
  • SEO copywriting
  • Alt text optimization
  • Predictive keyword analysis Search engine crawler optimization
  • Long form content assets
  • Google Analytics (setup, conversion tracking, traffic analysis, and custom dashboards)
  • Google and Bing Webmaster Tools setup and analysis
  • Website sitemap

These are just a few of the features we offer for our three ecommerce SEO plans. All plans also include a dedicated account representative that will work with you to accomplish your marketing and growth goals.

The Lounge Lizard Advantage

Experience is one of the best weapons in this industry. For more than two decades, Lounge Lizard saw the rise of both SEO and ecommerce from the perspective of an industry expert. This experience, coupled with the expertise of our award-winning team is the foundation of our custom ecommerce SEO solutions.

Get your ecommerce site out there. Achieve your marketing goals and grow your business with Lounge Lizard’s ecommerce SEO services.

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