Navigation issues alone can make or break your website. You can’t gain a customer’s loyalty if your website’s navigation is confusing with tedious transactions that redirect to different pages. Even a great deal won’t make customers stay if they can’t ascertain how to avail of said deal.
UX optimization isn’t a quick fix, though. It’s a process that involves two main steps: UX analysis and recommendation implementation. UX analysis requires a thorough inspection of the website’s design elements and identification of weak usability elements. Visitor behaviors also provide important insights on visitors’ impressions of the website and how they interact with the website’s elements. As the analysis goes along, we will provide recommendations that we can implement to improve your website’s overall user experience.