Energy Infrastructure Partners

Lounge Lizard brandtenders focused first on creating a brand id that had strong symbolism based around stability and strength while touching on Swiss heritage. Helvetia who is the female national personification of Switzerland, officially Confoederatio Helvetica, the Swiss Confederation. Helvetia appears on the Swiss franc and carries a spear as a symbol of strength and unity. Lounge Lizard brand id designers worked hard to create a modern version of Helvetia as the main focal image of the corporate logo.

The Energy Infrastructure Partners Multi-lingual Website was designed around a solid user experience strategy to elicit a high engagement among key target audiences of investors specifically interested in exclusive access to long-term direct energy infrastructure investments. Design and experience decisions were statically crafted to elicit engagement such as engaging videos, robust investment case studies, authoritative and thought leadership driven value propositions, custom iconography, and illustrations. Information Architectural and navigation systems were created for optimal content engagement and strong search engine optimization. The brand voice of Energy Infrastructure Partners exudes professionalism, trust, and thought leadership strategically threaded with smart direct response messaging.

The Energy Infrastructure Partners Multi-lingual Website was developed in WordPress from a “Custom layout and design” specially designed for the new brand.