Energy Infrastructure Partners
B2B / Finance / Branding, Web Design & Development / Multilingual
Energy Infrastructure Partners AG (EIP) is categorized as a Swiss management firm of investment assets of large-scale renewables, and system-critical energy infrastructure properties. With over CHF 3 billion under management and advisement, EIP has strategic partnerships with energy suppliers and the public sector to foster, develop and provide management solutions for institutional investors on a global basis.
Transformation
Objective
Energy Infrastructure Partners (EIP) clients are pension funds, insurances and large family offices that look for long-term investments in critical energy infrastructure. EIP management needed a new brand id, Website, and marketing materials for (EIP) that aligned with their mission of being stable and strong energy sector specialists that provide investors exclusive access to long-term direct energy infrastructure investments with a focus on high-quality, large-scale renewables and system-critical assets.
Approach
Lounge Lizard brandtenders focused first on creating a brand id that had strong symbolism based around stability and strength while touching on Swiss heritage. Helvetia who is the female national personification of Switzerland, officially Confoederatio Helvetica, the Swiss Confederation. Helvetia appears on the Swiss franc and carries a spear as a symbol of strength and unity. Lounge Lizard brand id designers worked hard to create a modern version of Helvetia as the main focal image of the corporate logo.
The Energy Infrastructure Partners Multi-lingual Website was designed around a solid user experience strategy to elicit a high engagement among key target audiences of investors specifically interested in exclusive access to long-term direct energy infrastructure investments. Design and experience decisions were statically crafted to elicit engagement such as engaging videos, robust investment case studies, authoritative and thought leadership driven value propositions, custom iconography, and illustrations. Information Architectural and navigation systems were created for optimal content engagement and strong search engine optimization. The brand voice of Energy Infrastructure Partners exudes professionalism, trust, and thought leadership strategically threaded with smart direct response messaging.
The Energy Infrastructure Partners Multi-lingual Website was developed in WordPress from a “Custom layout and design” specially designed for the new brand.
Impact
The impact of the Energy Infrastructure Partners brand and Website creation is truly immeasurable. Now with a license as a manager of collective assets from the Swiss Financial Market Supervisory Authority (FINMA). The groundwork for Energy Infrastructure Partners to fully realize their growth potential by diversifying into additional geographies in times of energy transition, demographic growth, and increasing energy demand is limitless. Lounge Lizard was honored to be selected by EIP for this project and will be continuing the agency partnership with Energy Infrastructure Partners
TAP INTO LOUNGE LIZARD
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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