viLogics

B2B / Information Technology / Branding, Web Design & Development

viLogics is a hybrid cloud provider with data centers located across the United States. Specializing in enterprise IT business services and software-defined data center services. viLogics supports next-generation business technologies, partnering with enterprise vendor Tier 1 vendors that include VMware, Cisco, and Dell Technologies.

Transformation

Bland Before
Awesome After

TECHNOLOGY USED: WordPress

Objective

Why viLogics came to Lounge Lizard Worldwide

The viLogics website was a bland, off-the-shelf template that was not generating any leads. They had no brand that set themselves apart from any other cloud service provider locally or nationwide. viLogics hired Lounge Lizard to build a landing page for one of their main solutions: Total Secure Office2, a service built with seven structurally advanced and intelligent layers that ensures business continuity, security of critical business data, and elevation of any IT network and infrastructure. viLogics was so impressed with the project that they had Lounge Lizard use the landing page as inspiration to rebuild their entire website and rebrand their corporate image.

Approach

The ‘Prometheus’ Project
What would a solid and powerful IT solution look like if it were part of the real world? Lounge Lizard Brandtenders created “The Fortress”, a massive concrete and iron sentinel in the peak of the isolated Rocky Mountains confronted by global cyberthreats and the growing chaos of digital transformation.

Yes, our Brandtenders had fun.

Fortresses are impenetrable. They are the perfect real-life example of the offerings provided by viLogics.
Our designers wanted to take website visitors through a surreal environment to discover the seven layers of the Total Secure Office’s Fortress and beyond.

The only way to do that is through custom illustrations and interior environmental design in a 360 world view. WordPress templates are not even on our radar. We create custom experiences that adapt to WordPress, on our terms.
Hundred of hours of research and execution were needed to develop each interior of The Fortress, with huge and intriguing ambiences loaded with ancient technology and almost no human intervention. We may have watched some movies such as “Prometheus” and “Blade Runner” for some out-of-this world, larger-than-life inspiration.

This alien-like, cinematic experience is far, far away from generic icons or cheap-stock imagery often used in the IT industry (we have all seen those graphics of computers and clouds).

“The Fortress” is a group of buildings or segments that connect the Cloud and the Lan. On the website, you will see an animated introduction with those segments flying around and assembling while they’re landing.

Our Brandtenders thought about everything from the textures inside The Fortress to the feeling of mystery surrounding it.
It’s big. It’s global. Alien-like technology needs no human intervention.

But that does bring us to our humans.

viLogics no longer has staff.

You can call them “Fortress Agents.”

The website and brand are big. It’s global. It’s the new viLogics.

Impact

Massive impact was felt throughout the IT industry when the viLogics Fortress landed on earth which immediately shattered competitive market share as clients were drawn into the Fortress.

Fortress agents have been working double shifts to keep up with the sales inquiries and cyber thieves have been put on notice that the viLogics Fortress is here to protect clients IT infrastructures.

Results

BRAND CREATION

INVENTION OF THE FORTRESS

DISRUPTION

TALK OF THE INDUSTRY

200%

INCREASE IN LEADS

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Lounge Lizard Brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand storytelling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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