LOOP-LOC
B2B & B2C / Manufacturing / Web Design & Development
LOOP-LOC is the leading manufacturer of luxury swimming pool liners, safety pool covers, and BABY-LOC removable fencing. The family company that was founded in 1978 operates out of a 200,000-square-foot manufacturing facility in Hauppauge, N.Y. Through its vast network of dealers, LOOP-LOC has sold safety swimming pool covers on every continent except Antarctica. The mesh pool covers are known industry wide for withstanding the weight of Bubbles the elephant.
Transformation
Objective
LOOP-LOC came to Lounge Lizard Worldwide for a custom website that would set them apart from their competitors. LOOP-LOC is becoming an even bigger fish in a small pond, and their website needed a modern refresh that makes visitors want to take a dive into a pool with one of their liners or protect their family with one of their renowned safety covers. The new website is a perfect host to the company’s Mirage tool, a cutting-edge online pool liner and cover visualizer developed by the Brandtenders at Lounge Lizard.
Approach
LOOP-LOC’s new website is as invigorating as a few laps in the pool on a hot day.
The Brandtenders at Lounge Lizard used refreshing UX/UI design to build a website that adheres to the 7-Second Rule.
Unlike a “pool rules” sign, this rule isn’t posted anywhere. It means that companies have 7 seconds to grab website visitors’ attention and inform them about who the company is, what they offer, and why visitors should follow your call to action.
Wherever visitors are on LOOP-LOC’s website, they get hit with a wave. (How fun is that!)
Whether it’s a blue wave in a button, a wave that covers a pool safety cover box, or a wave on the top of the footer, there’s no question that LOOP-LOC is a pool industry leader.
It was essential to have a flow throughout the website to accentuate a feeling of water-like fluidity.
By using animations, modules, line artwork, and layout, our Brandtenders were able to take the user through a journey of the high-quality LOOP-LOC products while also adhering to the company’s branding (you’ll see a lot of Bubbles the elephant).
Whether you are a consumer or LOOP-LOC dealer, you will be transported with an attainable vision of luxury poolside living that’s safe for the whole family.
Custom, cutting-edge design isn’t just for the homepage.
Throughout the website, there are user friendly features that bring value and encourage conversions.
Searching for the perfect luxury liner is easy and an interactive experience, with names, collections, and diverse lifestyle photos to help make decisions easier. Liners integrated with Backyard Accents link to a page where visitors can purchase products that match the liners.
LOOP-LOC dealers have their own login portal, and consumers can search for a local dealer.
By adding so many features in a way that is not overwhelming, website visitors will spend more time on the website and keep returning to learn more.
Impact
LOOP-LOC wanted a website that could differentiate their company from the competition.
They jumped in head first and came away with a website making waves in the industry.
Within 3 weeks after launch, the website saw an increase of 20% total users on site.
This new website will heighten LOOP-LOC’s brand, reach new audiences, attract more dealer requests, and elevate the user experience.
TAP INTO LOUNGE LIZARD
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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