Savilinx Recruiting Header

SaviLinx Recruitment Marketing

Branding, Content Marketing, Conversion Rate Optimization, Corporate Blog Design Services, Google Analytics 4 Setup Services, Recruitment Marketing, SEO, SEO Audit Services, Social Media Management / B2B, Professional Services, Technology

Jump To:
Savilinx vector 01

SaviLinx is the leading provider of innovative customer experience and contact center solutions.  People are at the forefront of all of their business goals, and they strive to transformationally change the manner in which organizations connect with their customers and elevate their brand reputations.  This private, women-owned business was founded in 2013 and has been annually named on the Inc. 500’s list of fastest-growing companies in North America since 2017.  Through their innovative solutions, SaviLinx delivers value to partners in state government, federal government, insurance and finance, and commercial business, all while serving their customers and employees with respect, integrity, and professionalism.  

Transformation

Technology used: WordPress, PHP, jQuery

Objective

Upon meeting with SaviLinx, they revealed that they needed Lounge Lizard’s digital marketing expertise for recruitment campaigns to fill call center positions, improvement in website SEO and branding, and increase their social media and website engagement.  The Lounge Lizard team was amazed by just how people-centric the SaviLinx team was.  They made it clear to Lounge Lizard that their main focus was harnessing their prowess in digital marketing to help them spread the word about job opportunities within their local call center communities.  Obtaining qualified application submissions was SaviLinx’s #1 pain point.

With clearly defined goals and expectations, the Lounge Lizard digital marketing team was ready to create a strategy that would meet and exceed the goals and expectations of the client.  In order to better understand the varying target audiences and their digital habits, Lounge Lizard’s SEO team joined in on the project to perform extensive keyword research looking at the search query intent and reviewing competitor keywords to utilize their successful actions for the benefit of their client.

For reference, SaviLinx consciously scouts economically disadvantaged markets for their contact center locations to bring much-needed jobs and economic growth to underserved communities.  Thus, marketing efforts would need to meet the needs of the ever-growing multilingual audiences in the communities where the various call centers were located.  Marketing efforts were activated in English, Spanish, Portuguese, and Vietnamese.

Approach

Lounge Lizard’s experts began devising a digital marketing strategy that would aid SaviLinx in reaching its target audience through the use of highly-targeted Pay-Per-Click (PPC) ads using Google Adwords, Meta Business Manager, and Ultipro UKG.  The strategy for SaviLinx’s campaigns began by looking into their main competitors and reverse engineering their PPC efforts.  Lounge Lizards SEO team looked into SaviLinx’s top-performing keywords and used them to create a base and monitored the search queries they triggered in order to expand their keyword list.  Keyword lists were also developed based on the job post positions.

As SaviLinx prides itself on diversity, Lounge Lizard’s marketing and design teams ensured that ad creatives spoke to the client’s target audience.  For campaigns that specifically aimed at hiring bilingual candidates, the design team made sure to use images of people that fit in the appropriate demographic.

The innovative brandtenders at Lounge Lizard are always looking for new ways to incorporate trends in technology and digital marketing.  Hence, the digital marketing team used cutting-edge technology in AI, Chat GPT, for generating ad copy ideas that would resonate with each of the target populations.  With recruitment in mind, distinct call-to-actions (CTAs) were used to create an appealing and on-brand appearance of putting people first at all times.

Impact

The campaigns proved to be extremely successful.  SaviLinx would often reach out to the Lounge Lizard team before the end date of their campaigns asking them to pause the ads because their open positions had been filled with highly-qualified applicants.

As with any project, there were a few small challenges that Lounge Lizard overcame in order to achieve success.  For instance, they suggested going heavier on animated ads when running Meta ads, which took some time to get approved.  However, once given the green light to run those animated ads the conversion rate increased by 26%.

Results

SaviLinx saw a huge outpouring of high-quality leads – recruiting call center agents in their respective areas.

Overall, the SaviLinx leadership team was pleased with the outcome of their recruitment ads and Lounge Lizard’s digital marketing efforts, which really embodied the humanistic touch that SaviLinx incorporates in all aspects of their business.

Gallery

Gallery 1
Gallery 2
1 / 2
Gallery 1
2 / 2
Gallery 2
Results
+53%
Increase in users – Contact Us – Call Center Page
54.42%
increase in events – Contact Us – Call Center Page
+104.2%
increase in events – SaviLinx Hiring Now for Seasonal Work from Home Contact Center
87.44%
increase of users – SaviLinx Hiring Now for Seasonal Work from Home Contact Center
70.74%
increase in events – Customer Service Outsourcing
63.49%
increase of users – Customer Service Outsourcing

TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

Related Projects

Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!