RubberForm

RubberForm partnered with Lounge Lizard to elevate their digital experience and improve the path to conversion. Their goals were to:

• Clearly communicate that they are the exclusive U.S. provider of authentic rubber safety products
  
• Replace an outdated quote cart system with a more direct, sales-driven experience
  
• Introduce a simplified checkout flow to complete purchases post-sales call
  
• Enhance brand perception with a sleek, modern website aligned with 2024/2025 UX/UI standards
• Incorporate dynamic visuals, including video and motion design, to boost engagement and drive brand recall

Lounge Lizard implemented a user-first, design-forward strategy to modernize RubberForm’s digital ecosystem and streamline their sales process.

Website & UX/UI Design

• Reimagined the entire website with a clean, professional, and modern design language
  
• Integrated motion elements and video backgrounds to increase engagement and reinforce visual storytelling
  
• Refined RubberForm’s existing logo and introduced a custom photographic footer that amplifies brand consistency across the site

Conversion-Focused Structure

• Retired the legacy quote cart system in favor of strong CTAs that direct users to connect with sales reps
  
• Built a streamlined checkout flow designed to complete purchases post-consultation
  
• Simplified navigation and user flows to prioritize speed, clarity, and conversion

Collaborative Execution

• Maintained a close feedback loop with RubberForm’s internal team throughout the project
• Applied award-winning UX/UI and CRO best practices to ensure the site performs as well as it looks

The redesigned RubberForm website now reflects the brand’s leadership and product quality, offering a modern, conversion-oriented experience from first visit to final sale. Key upgrades include:

• A refreshed brand identity that instills trust and authority
  
• A fully modernized user interface that meets today’s digital expectations
  
• Clear conversion pathways aligned with RubberForm’s sales strategy
  
• A more engaging, professional platform that sets them apart from overseas competitors

Since the new website launched, RubberForm has already seen measurable gains in both customer experience and revenue. Outcomes include:

• Increased inbound sales calls generated directly from the site
  
• Higher checkout completion rates due to simplified post-call purchasing
  
• Greater user satisfaction and engagement driven by streamlined UX