Lantech
Building a Global Digital Experience for Packaging Innovation
Lantech is a global leader in packaging equipment, specializing in stretch wrapping, case handling, and shrink-wrapping solutions for businesses across a wide range of industries. Known for its engineering expertise and high-performance equipment, the company serves an international customer base with products designed to improve packaging efficiency, consistency, and performance.
As Lantech continued to expand globally, the company needed a digital experience that could better support regional audiences while strengthening its international brand presence. The existing website presented an opportunity to improve usability, localization, accessibility, and the overall customer journey across markets.
Lantech needed a website that could support both global growth and the needs of customers at different stages of the buying journey. The goal was to strengthen brand awareness, make it easier for prospects to research products and solutions, and create clearer pathways for users ready to request information or move toward a purchase.
The new experience also needed to serve better existing customers seeking support and product resources. Improving site functionality, accessibility, security, SEO, and regional content delivery were all essential to creating a more effective digital platform for Lantech’s international audience.
- Digital Strategy
- UX/UI Design
- Web Design
- Web Development
- Global Website Strategy
- SEO Strategy
Lounge Lizard worked closely with the Lantech team to comprehend its audiences, competitive landscape, regional requirements, and long-term digital goals. From there, we designed and developed a multi-region website that delivers more relevant experiences based on geography. We used Cloudflare to direct visitors to the appropriate regional content, while GTranslate supported multilingual experiences in German and Chinese.
The website was also redesigned around a simpler, more user-friendly user journey. Updated navigation, improved accessibility, clearer content pathways, and streamlined form experiences reduced friction across key touchpoints. Visually, the site implemented a more modern design system with bold typography, refined layouts, dark-mode elements, and flexible custom modules, giving Lantech a stronger, more contemporary global presence.
The redesigned website gave Lantech a digital platform better equipped to support its international growth. Regionalized and multilingual content now makes it easier for customers across different markets to access relevant product information and support. At the same time, the improved user experience creates clearer paths for both prospective and existing customers.
The effect extended beyond the visual experience. Website impressions increased by 22.76% year over year, while RFQs grew by 9.4%, helping demonstrate the value of a more accessible, localized, and conversion-focused digital presence. Lantech now has a stronger global platform built to support continued brand growth and customer engagement across markets.
More Work
View All Work
