Natare
SEO, UI UX Web Design, Web Design, Web Development / B2B, B2C, Manufacturing, Professional Services, Sports
Natare is a global leader in the design, engineering, manufacturing, and installation of custom stainless steel swimming pools, spas, aquatic equipment, and complete aquatic systems. For more than 50 years, the employee-owned company has delivered highly engineered aquatic solutions for commercial, institutional, hospitality, healthcare, municipal, educational, and luxury residential projects worldwide, serving architects, engineers, contractors, developers, and facility owners across six continents.
Transformation
Objective
Despite its global reputation, Natare’s website no longer reflected the quality or sophistication of its brand. The legacy platform relied on outdated integrations, presented complex information in a difficult-to-navigate structure, and lacked the modern user experience expected by today’s commercial buyers. Lounge Lizard was brought in to redesign the website with a focus on elevating the brand, improving usability, simplifying backend systems, and providing a secure solution for large architectural file uploads.
Project Goals
- Modernize the website with a premium, contemporary design.
- Improve navigation for complex products and technical documentation.
- Consolidate outdated integrations into a more efficient platform.
- Implement a secure system for uploading large project files.
Approach
Lounge Lizard developed a custom WordPress website that combined a refined visual experience with a streamlined technical foundation. The new platform was built to better support Natare’s extensive product catalog and to make it easier for architects, engineers, and commercial buyers to find the information they need.
Key initiatives included:
- Developing a scalable custom WordPress website.
- Simplifying legacy integrations through a consolidated plugin strategy.
- Implementing a secure, enterprise-grade file-upload solution for architectural drawings and project documents.
- Optimizing performance, responsiveness, and user experience across desktop and mobile devices.
Impact
The redesigned website transformed Natare’s digital presence to accurately reflect its leadership in the aquatic engineering industry. Visitors can now navigate complex technical information more efficiently, while the updated design reinforces the company’s reputation for innovation, precision, and quality. The streamlined backend also provides a more manageable platform for future growth.
Results
The new website delivered meaningful improvements across both user experience and site performance.
- Modernized Natare’s online presence to better align with its premium brand.
- Improved navigation and accessibility for technical products and engineering resources.
- Increased user engagement through a more intuitive website experience.
- Enhanced SEO and overall website performance.
- Improved conversion opportunities with streamlined calls to action and secure project file submissions.
- Simplified ongoing website management by consolidating legacy integrations into a cleaner, more efficient platform.
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