J3 Foundation’s New Website Helps Nonprofit Collect Donations

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Updated on: June 29th, 20233 min read
A group of children sitting next to each other read books on the floor with a bookshelf behind them.

Fully engaged in designing a multi-use website for the J3 Foundation, a non-profit that focuses on helping create and facilitate after-school reading programs for young scholars in high-needs schools, the Lounge Lizard design team stirred together a site that works for educators, donors, volunteers, parents, and interns alike.

J3 Foundation, a Los Angeles-based 501(c)(3) organization, needed a new website that reflected their mission of offering free after-school literacy programs that support curriculums focused on their three pillars: 1) evidence-based programming, 2) collaborations between schools and their communities, and 3) using culturally relevant reading materials.

With an existing website that was stale and lacked personality, J3 engaged Lounge Lizard Worldwide to design and develop a new, functional site that was modern, with visual elements that had movement and animation, while remaining true to their existing logo and brand.

The design team created a color palette that was bright and cheerful and used animated shapes, like stars, circles, and arches, to draw the eye along the story. They incorporated industry-leading UI/UX with clear and concise calls to action and a solid linking architecture throughout. At J3’s request, the donation CRM, Kindful, was integrated to manage their monetary donations, while in-kind donations were directed to various ecommerce book sites, like Amazon and Good Reads.

As an education site, J3 wanted to be sure that the design and development were fully compliant with the ADA, GDPR, and CCPA. In addition, J3’s new website was given solid on-page SEO, as well as optimized images, caching, and better hosting to ensure page loading speeds that would reflect well on the site for search engine ranking purposes.

J3’s new site was launched after an extensive QA process was performed by the Lounge Lizard development team. The outstanding metrics were soon evident, with Google’s page speed insights ranking at a top-tier score of 96. The site also soon experienced growth in organic search traffic at a smooth 438+% increase over the old website. All in all, J3 was very pleased with the results!

If your business is in need of top-level design and development services, an updated brand, or ongoing digital marketing, contact Lounge Lizard Worldwide. Their team of creatives stands ready to help position your company for success.

Published on: June 29th, 2023

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