The Science Of Web Design: CoValence Website Mixes Beauty & Tech To Attract Leads

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Updated on: May 16th, 20234 min read
Iconica, a bright yellow skin care product, is on the CoValence Laboratories website.

Hampered by a stale, inefficient website, CoValence Laboratories worked with Lounge Lizard Worldwide to create a dazzling new website highlighting their research-centric skincare and cosmetic products. Using clean, vibrant colors and a redesigned flow, Lounge Lizard’s design and development teams (Brandtenders) captured CoValence’s innovative product offerings, research capacity, and adherence to industry-leading regulatory guidelines.

As a contract manufacturer of certified skincare and cosmetic formulations, CoValence is taking beauty science to new levels and attracting young startups and established companies looking for custom blends that they can label for their customers. 

The company is well-positioned to scale as needed to meet the needs of this growing market segment. Still, it required a website that would appeal to this younger business-oriented population and its sizeable existing base of researchers and academic scientists.

Designing for Growth

Lounge Lizard’s Brandtenders approached the project by rebuilding CoValence’s logo to mirror their fresh, modern take on their business and creating a site design with an eye toward solid UI/UX and user-friendly interactions, mobile responsiveness, and speed, and promoting a relevant and prominent career recruitment page.

With a clean and fluid canvas, the designers used bold, bright colors with tonal overlays to showcase the products and organic shapes to mirror the custom products and packaging throughout. To emphasize the company DNA that roots CoValence’s culture and expertise, the design team used the logo graphic of a molecule sequence to create a repeating unifier throughout the website. The copywriting team stepped in to write SEO-friendly content that matches the modern web design and makes scientific topics exciting and easy to understand. Headlines like “Raw Beauty Has A Formula” are true to the CoValence brand and elevate the bond between the company and the visitor to the homepage.

The homepage for CoValence Laboratories is shown on desktop computers before and after a web redesign.

UX & Speed Boost Performance

When the development team stepped in, they used the latest tools, like HTML5, CSS3, PHP, and jQuery, to create a high-performance UX-oriented website that met or exceeded the speed and mobile responsiveness guidelines set out by Google for search engine ranking. The team made the website with a modular design that the CoValence IT group can easily maintain and update.

Once the site was ready, the Lounge Lizard team performed extensive QA to ensure all pages and integrations were fully functional.

The Private Label and Custom Development portion of the CoValence Laboratories website features bright blue, green, and orange makeup and a chemist working with a glass beaker.

A New Start

With its crisp, contemporary design and easy navigation, Covalence’s new website vastly improves on the company’s former site, which had an old layout and sparse, uninspiring visuals and photos weighing it down. The Lounge Lizard Brandtenders combined high-tech development with creative experience to create a successful website that brings in new leads and attracts new customers.

If you want to update your company’s online image, consider contacting Lounge Lizard Worldwide. World-class SEO services, website design, and digital marketing tactics are just a few of the things the company’s Brandtenders and Marketing Mixologists can offer. Contact Lounge Lizard to assist you in extending the reach of your company — don’t let your website hold you back.

Published on: May 16th, 2023

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