Lounge Lizard Wins Davey Award for ‘Pool Fashion’ Social Campaign
Lounge Lizard Worldwide, a full-service marketing and web agency headquartered in New York City, recently earned a Silver Davey Award for its “Pool Forward Fashion” social media campaign.
“It’s gratifying to see our team recognized among our creative peers for top-notch work,” says Ken Braun, founder and CEO of Lounge Lizard. “We like to push the limits with custom campaigns that lead to our clients’ success.”
With more than 2,000 entries across the U.S. and worldwide, the 18th Annual Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide.
“Pool Forward Fashion” is an omnichannel social media campaign crafted for LOOP-LOC Pool Products, a luxury pool liner and safety cover manufacturer based in Long Island, NY.
With so many pool liner companies using traditional images and messaging, the Brandtenders at Lounge Lizard took a unique approach. They drew inspiration from the trendy designs of LOOP-LOC’s luxury pool liners and showcased them as fashion. Coveted pool liners were transformed into clothes, handbags, swimwear, and more.
Within 10 months, the LOOP-LOC Instagram page saw a 90.1% increase in follower growth, and the company’s Facebook page saw a 73.2% boost in engagement.
Established in 1998, Lounge Lizard is a Best of Breed digital marketing and website development agency with offices in New York City, Long Island, Nashville, Miami, Charleston, and Washington, D.C. Its digital marketing services include everything from content creation and social media management to SEO and paid advertising. Learn more here.