Lounge Lizard’s Non-Profit Web Design Attracts Donors & Helps Communities

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Updated on: April 20th, 20234 min read
Someone reads the News webpage for NHS while on a tablet.

NHS Chicago, a highly regarded leader in homeownership consulting and education, retained Lounge Lizard to redesign their non-profit website, making it more streamlined, fresh, and multi-focused. 

With a broad, diverse mission and scope, the new website needed to captivate potential and existing homeowners, real estate investors, and possible corporate and private donors — a tall order for a single website.

NHS Chicago champions racial and economic equity to empower mixed-income communities. Since its inception, NHS has loaned more than $685 million in homeowner funds in the Chicago area.

The non-profit needed a website to educate and support homeowners, speak to investors, and drive donations supporting NHS programs.

Lounge Lizard’s design and development teams created a multi-track site that deftly guides users along the path of their choice. Imagery and colors catalyze an overall feel of modern, progressive homeowner and investor services. The new website leaves behind any connotation that NHS is a traditional housing services organization. 

For community members and residents, the website leads them through a full selection of support tracks, including educational offerings for new or existing homeowners, mortgage and home loan support, and grant selection for purchases, home repairs, or foreclosure abatement.

The website also provides real estate investors and corporate and individual donors with the tools and resources to participate in revitalizing neighborhoods throughout the southside and westside of Chicago.

Nhs before after

Technology Improves the User Experience

With various courses and seminars, NHS wanted an application process that allowed them to understand their students more fully. 

To that end, the Lounge Lizard Brandtenders created a Zoom API registration process customized for each offering to collect information relevant to the course or counseling session selected. Beyond the typical name and address, this new form also collects personal and demographic information about the individual and household, income, and veteran status. The new web form also collects accessibility needs, such as language preferences and special needs, creating a far more complete picture for the instructor or counselor.

Keeping the donors front of mind, the Lounge Lizard team also customized a donation platform created with a Stripe API. This platform allows donors to make a one-time donation or opt for ongoing monthly contributions of a pre-selected amount. With well-placed calls to action, the team encourages support and participation for donors and volunteers alike. Visiting the website gives the user the feeling they want to jump in and help out!

In the Final Analysis

True to NHS’ vision of community revitalization and helping residents build wealth, Lounge Lizard Mixologists designed a user experience (UX) enhanced website that, in conjunction with sister organizations, NHS Realty and Loan Services and NHS Redevelopment Corporation, can effectuate real change in the lives of Chicago’s neighborhood residents.

One visit to the site and users find a multi-use resource and guide that supports them on their journey to homeownership and community revitalization.

A woman in a winter coat holds a blue NHS Chicago bag. A headline

Does your business require a new image and website to support your marketing initiatives? To find out how branding, SEO, and digital marketing can help your business expand, contact the Brandtenders and Marketing Mixologists at Lounge Lizard Worldwide.

Published on: April 20th, 2023

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Lounge Lizard’s Non-Profit Web Design Attracts Donors & Helps Communities
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