Analytica Unveils Timeless,
Tech-Integrated Website Built By Lounge Lizard
Analytica needed a website to reflect its high-tech data solutions and career-focused opportunities for tech leaders.
The Washington, D.C.-based data analytics and technology firm partnered with Lounge Lizard Worldwide to create a new website to do just that.
As a small business focused on federal government agencies in the healthcare, national security, and civilian sectors for over 13 years, Analytica wanted its new website to reflect its high-quality services and concierge approach to client relationships. Their data science consulting services needed to be presented in a far more modern and solutions-oriented way while maximizing their ability to attract the best and brightest career candidates.
Working with Analytica’s leadership group, the Brandtenders at Lounge Lizard concocted a potent mix of timeless elements and tech-forward animation that visually communicated Analytica’s strong presence in the data analytics field. With Analytica’s goals front of mind, the design team focused on expanding the UI/UX to increase leads and conversions, maximize overall dwell time on the website, and improve access to their thought leadership and resource materials.
The website’s natural flow leads visitors to all the essential information they seek on the homepage. This information includes a concise listing of products and services offered by Analytica and its vision, goals, and core principles. Further down the homepage, users can find news about the business and valuable resources such as case studies. In a prime location, a career opportunities section has prime real estate to guide potential candidates to their specialized hiring module.
Whether website visitors are interested in Analytica’s advanced data consulting services or are technical, skilled job seekers looking for career advancement, the site has a flow that engages the visitor and smoothly delivers them to their expected results thanks to solid call-to-actions (CTAs) designed to guide users to pages with expanded information and downloadable resources.
Once the design was ready, the Lounge Lizard development team added the integrations required to power it and incorporated the UI/UX envisioned by the designers. Integration of Analytica’s popular subdomain at careers.analytica.net was a critical aspect that the engineers handled expertly. To guarantee that the subdomain blended with the new website design while maintaining the functionality of the existing domain, Brandtenders used an integration with changes in color, logo design, and general appearance.
Upon landing on this new website, visitors see the data solutions that Analytica provides to help their clients make informed decisions to drive success. With the launch of analytica.net, the company is well-positioned to capture leads and increase its impact within the government data analytics field.
If your business or brand needs a fresh look and feel, Lounge Lizard’s Brandtenders and Marketing Mixologists bring creativity, design savvy, and technical know-how to every project.