Clean Energy, Clear Messaging: Brand New Website Built For
NEG Natural

< News
Updated on: June 1st, 20233 min read
A person reads the new NEG Natural website on a computer and smartphone.

After launching a new website for publicly traded multinational chemicals powerhouse Alpek, Lounge Lizard was brought back for an encore engagement with their subsidiary, NEG Natural. This energy services company specializes in environmentally friendly products and emission offset devices.

Recently spun off, NEG Natural needed a standalone website that represented it in an environmentally conscientious way and highlighted its sustainability-focused products and solutions. NEG’s goal was to have a website that took the ‘green’ mindset and depicted it through imagery, movement, and video to highlight health, nature, vitality, and a commitment to a clean-energy future.

The new NEG Natural website on a desktop computer.

Lounge Lizard’s design team, using the color palette from Alpek’s new site, designed a website that promoted corporate brand cohesiveness and showcased NEG’s products and solutions in a clean, uncluttered, and fresh way. The new site was created as a custom WordPress site, allowing easy updating by the NEG IT team.

The Lounge Lizard Brandtenders paid particular attention to NEG’s specialized labor needs with a cutting-edge careers page that promotes the NEG culture while capturing applicants and facilitating resume uploading. There was also careful consideration paid to NEG’s ESG (Environmental, Social, and Governance) page, which links back to the policy on Alpek’s site and details their contributions to this all-important green initiative first conceived by the United Nations and is mandatory for any company trading on the Mexican Stock Market.

Whistleblowing and transparency are vital parts of the company’s ESG policy, so the design team created a specific sticky call to action button for the ‘Transparency Hotline’ on every page throughout the site. In keeping with the spirit of their ESG policy through Alpek, this Transparency Hotline button makes it easy for anyone within the organization to reach the compliance group and report any problems.

Someone dives into a pool to demonstrate the sustainable energy efforts of NEG Natural.

Once the design phase was complete, the Lounge Lizard development team brought the site to life with mobile responsiveness, an ultra-fast loading and rendering speed (scoring 97 on the Google PageSpeed Insights test), and streamlined app integrations that power the careers page, like reCAPTCHA and Gravity Forms. In addition, the SEO team created a keyword list that informed the on-page SEO, from title tags to meta descriptions to alt image tags, and gained a 186% increase in organic traffic in the first several months after launch.

The launch of the new NEG Natural website was applauded as a way to address carbon-heavy energy issues with sustainable choices and provide answers to queries that have a significant bearing on the environment and a healthy planet. The new website is now viewed as a collaborative member of the Alpek family of enterprises thanks to its bright, colorful design and simple layout.

Published on: June 1st, 2023

Related articles

A person reads about
3 min read

Proactive, Proficient, Precise: phia’s New Website Helps Cybersecurity Mission

May 31st, 2023

Looking to upgrade their staid and antiquated website, phia, LLC, brought on the experts at Lounge Lizard Worldwide for a new website design that communicated their [...]

Iconica, a bright yellow skin care product, is on the CoValence Laboratories website.
4 min read

The Science Of Web Design: CoValence Website Mixes Beauty & Tech To Attract Leads

May 16th, 2023

Hampered by a stale, inefficient website, CoValence Laboratories worked with Lounge Lizard Worldwide to create a dazzling new website highlighting their research-centric skincare and cosmetic products. [...]

The Analytica homepage featuring its core values is shown on a laptop.
4 min read

Analytica Unveils Timeless,
Tech-Integrated Website Built By Lounge Lizard

May 15th, 2023

Analytica needed a website to reflect its high-tech data solutions and career-focused opportunities for tech leaders. The Washington, D.C.-based data analytics and technology firm partnered with [...]

A crowd of people walk through glass doors.
5 min read

Evolv Technology Gets A Boost With Lounge Lizard’s Top SEO + Web Design Services

April 21st, 2023

In support of Evolv Technology’s brand refresh efforts, Lounge Lizard has launched industry-leading SEO services designed to boost organic search traffic and generate high-quality marketing qualified [...]

Someone reads the News webpage for NHS while on a tablet.
4 min read

Lounge Lizard’s Non-Profit Web Design Attracts Donors & Helps Communities

April 20th, 2023

NHS Chicago, a highly regarded leader in homeownership consulting and education, retained Lounge Lizard to redesign their non-profit website, making it more streamlined, fresh, and multi-focused.  [...]

A congratulations graphic for Jadden Picardal as the Lounge Lizard Web Design Scholarship winner for spring 2023. Features her homepage design on a desktop.
4 min read

Lounge Lizard’s Spring 2023 Website Design Scholarship Winner: Jadden Picardal

March 30th, 2023

This year’s Spring Web Design Scholarship goes to Jadden Picardal, 17, a senior at Coronado High School in Nevada. Her winning entry is a portfolio website [...]

Clean Energy, Clear Messaging: Brand New Website Built For
NEG Natural
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!