RSC Architects

RSC Architects approached Lounge Lizard with a vision: to create a modern, visually dynamic website that better represents the firm’s depth of expertise and community-focused mission. Their previous site had become difficult to maintain, visually outdated, and failed to support evolving business goals around lead generation and recruiting.  RSC Architects sought the following:

• Modernize the visual design to reflect RSC’s forward-thinking approach.
• Showcase case studies in a way that lets prospects quickly filter by industry, service, or building type.
• Empower internal teams with a CMS that is simple to update without a developer’s help.
• Generate qualified leads for new architecture projects and attract top talent.

To meet these objectives, our team took a strategic and highly collaborative approach that balanced aesthetics with usability and long-term scalability. We worked closely with the client to understand their goals, pain points, and the needs of their audience.

This process unfolded through several key phases that shaped the structure and success of the final website:

1. Discovery & Audience Research:  Leveraged stakeholder interviews and competitive analysis to identify primary personas and define key user journeys.
2. Information Architecture & UX:  Re-mapped site navigation around the firm’s core verticals and designed an intuitive filtering system for case studies to shorten the path from inspiration to inquiry.
3. Visual Design:  Created a highly visual homepage featuring full-width project imagery, subtle animation, and a modern slate-and-white palette that complements the client-provided logo.
4. WordPress Development:  Built a theme with Advanced Custom Fields (ACF) blocks, giving the RSC team drag-and-drop control over pages while improving performance and accessibility.
5. QA, Training & Launch:  Conducted cross-device QA, delivered a step-by-step CMS playbook, and launched the site on May 28, 2025.

The redesigned website has had a meaningful impact on both the firm’s brand perception and internal marketing operations. With a refreshed look and streamlined functionality, the new platform supports RSC’s long-term growth and reinforces its status as a top-tier architectural partner.

Here are some of the most significant benefits the new website has delivered:

• Stronger first impression:  Immersive hero images and streamlined navigation immediately communicate expertise and scale.
• Seamless case-study exploration:  Prospects can now filter 100+ projects by sector, service, or keyword in seconds, dramatically improving content discoverability.
• Operational efficiency: Marketing staff can publish new projects or update team bios in minutes, eliminating the need for developers and reducing the time-to-market for fresh content.

Since its launch, RSC Architects has seen measurable improvements in user experience, internal efficiency, and the site’s ability to support its business goals. The site now performs as a modern marketing tool that better engages prospects, streamlines internal workflows, and strengthens brand credibility.

These early outcomes demonstrate the tangible impact of the redesign across several key performance areas.

• Improved site performance with faster page load times and mobile responsiveness.
• Increased engagement through a more intuitive navigation and rich project imagery.
• More inquiries are driven by clearly placed calls to action and a user-friendly contact experience.
• Easier content management enables the internal team to update pages, projects, and bios quickly and efficiently.

RSC Architects now has a digital platform that not only reflects their mission and energy but actively supports their community-focused ethos and long-term growth goals.