Government / Branding, Web Design & Development


The Health Information Vision Exchange (HIVE) is a modern online communication platform that allows PEO DHMS, along with its partners, to create a better Federal Health community that strives to achieve higher quality solutions and outcomes. HIVE provides an accessible and straightforward communication platform for industry and government to develop around Federal Health IT together.




The Healthcare Information Vision Exchange serves as a platform for engaging progressive industry providers to enhance the Federal Health IT ecosystem. HIVE targets forward-thinking health IT specialists interested in making a transformative impact on DoD healthcare. The website needed to be designed to be a frictionless experience so that visitors could quickly get information and focus on contributing to the DHMS mission.


Lounge Lizard brandtenders focused on crafting a unique logo that would be used as a focus for the Federal Health IT community. Collaboration, which was the main driving factor in creating HIVE, begins with two people working together. For HIVE, this meant government employees collaborating with independent contractors and creating a bond as powerful and simple as a handshake. This thought process, along with the obvious “bee-hive” theme, allowed our designers to create a complete brand for HIVE that resulted in a creative that was never before seen in the governmental space.

The HIVE icon of two hands coming together to form a unified honeycomb represents the joining of ideas between government and industry; helping advance, evolve, and transform the future of healthcare information technology. The HIVE brand colors are rooted in the brands energetic and trustworthy nature. The Healthcare Blue tone was picked as a direct complement to the brands trusting and inspiring nature in the healthcare industry. While the Connection Orange tone is used to compliment the blue tones, the orange also acts as a powerful and dynamic color that reflects the brands message of connecting with people through a playful and energetic personality.

The HIVE platform website was designed around introducing this updated concept of collaboration to their new users while maintaining a solid user experience throughout the users journey. Along with mobile responsiveness, unique visuals, and custom iconography, the new HIVE website was envisioned to be a completely different experience from other stale government websites. We made sure to create a universally accessible website that allows users with disabilities to access all of the information HIVE has to offer.


Industries are saying that the HIVE will become a one of a kind best practice for the government. HIVE will drive other government agencies to transform their relationships with industry professionals. At the time of this posting, PEO DHMS is seeing an increased engagement with non-traditional partners with a growing community of over 500 companies whose mission is advancing healthcare IT.


 179 % Increase in Organic Traffic

Increase in Organic Traffic

 7.40 % Increase in keywords

Increase in keywords

 11 % Increase in referring domains

Increase in referring domains


Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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