HIVE
Building a Digital Hub for Innovation in Federal Health IT
The Health Information Vision Exchange (HIVE) is a digital platform created to connect government with traditional and emerging industry partners across the Federal Health IT community. Developed for PEO DHMS, HIVE was envisioned as a more accessible environment where organizations could exchange ideas, discover opportunities, and collaborate around technology that supports the future of federal healthcare.
Lounge Lizard was brought in to develop the HIVE brand and translate that vision into a distinctive digital experience. The project required an identity and website that could feel innovative and approachable while meeting the usability, accessibility, and credibility expectations of a government-backed platform.
HIVE needed to create a more open and engaging way for government and industry professionals to connect around Federal Health IT initiatives. The experience needed to make information and opportunities easier to access while encouraging participation from both established organizations and non-traditional technology partners.
The website also needed to move beyond the conventional look and feel associated with many government platforms. From branding and user experience to responsive development and digital marketing, every element needed to support HIVE’s broader mission of making collaboration easier and accelerating the exchange of ideas across the Federal Health community.
- Branding
- UX Analysis
- Web Design
- Web Development
- Digital Marketing
- PPC
Lounge Lizard created a visual identity centered on collaboration. The HIVE icon brings two hands together to form a unified honeycomb, representing the connection between government and industry while incorporating the natural symbolism of a hive. A vibrant blue-and-orange color palette, custom iconography, bold graphics, and a more energetic visual language helped differentiate the brand from traditional government communications.
The digital experience carried that same spirit throughout the user journey. Built using GatsbyJS and Netlify CMS, the responsive website combined strong visual storytelling with intuitive navigation and a focus on performance. Accessibility was also an important consideration, helping ensure users of different abilities could access HIVE’s information and resources across devices.
The new brand and digital platform gave HIVE a more distinctive and approachable presence within the Federal Health IT ecosystem, creating a centralized environment where government and industry could more easily connect, communicate, and discover opportunities for collaboration.
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