Axium header

Axium Packaging

Branding, Web Design, Web Development, Website Redesign Services, WordPress Development / B2B, Manufacturing

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Axium Packaging - Logo

Axium Packaging is at the forefront of the packaging industry, offering innovative and sustainable solutions to meet the diverse needs of its global clientele. With a commitment to excellence and quality, Axium Packaging specializes in designing, developing, and manufacturing a wide range of packaging products that cater to various sectors, including food and beverage, pharmaceuticals, cosmetics, and industrial applications.

Founded on the principles of innovation, sustainability, and customer satisfaction, Axium Packaging leverages state-of-the-art technology and creative design to provide eco-friendly and cost-effective packaging solutions. The Axium team of experts works closely with clients to understand their unique requirements, delivering customized products that enhance brand value and market presence.

Transformation

Bland Before
Axium plastics before
Awesome After
Axium after
Technology used: WordPress, jQuery

Objective

As a large plastics manufacturing company with 18 facilities housing over 3.5M square feet of manufacturing space, Axium Packaging wanted to work with an experienced web design and development firm that could help them redesign their website. Axium leadership felt their current website was not impressive visually or structurally and didn’t match the prowess of a company of their size and place within their industry.

The goal was straightforward—Axium wanted to represent its entrepreneurial culture and award-winning sustainable products more fully. They wanted to redesign or re-skin their site to give a more sustainable and modern brand vibe, relay their *Fast, Focused, Flexible* message, and attract customers and talent.

Approach

Lounge Lizard was engaged to redesign the Axium website with the primary objective of attracting and retaining customers and talent, while emphasizing the company’s commitment to a more sustainable presence through the use of recycled materials and renewable energy. The new sister organization, Vertix, a plastics recycling group, was being launched concurrently and would require a new website as part of the second phase of this project.

Initially, Lounge Lizard’s team of a project manager and designers reviewed and analyzed the client’s competitors, including their secondary and tertiary audiences, as well as primary customers, and recommended a rebrand from Axium Plastics to Axium Packaging. This was in-line with the company’s strategy to redirect the focus of their business from plastics to the more general and sustainability-friendly ‘packaging’ terminology.

Lounge Lizard Brandtenders designed the large ‘X’ design in the hero header that flowed down the page and used company videos of their manufacturing process to create movement and flow guiding visitors further along down the home page. The ‘X’ was used throughout the website to create a cohesive design along with a strong, vivid blue color palette.

Additionally, the site structure was revamped to follow a strong menu of capabilities and innovations, while also guiding potential job seekers to the Careers Page or those wanting to learn more about recycling and sustainable solutions to the Sustainability Page. Content was then added in a collaborative effort with the client, followed by extensive SEO to ensure search engine success post launch.

As a large organization with many moving parts, communication and channels of approval required strong project management with ongoing weekly working meetings and collaboration on multiple levels. Once the design was approved, development brought the project to conclusion with a successful QA and testing phase followed by a successful launch.

Impact

Axium was exceedingly pleased with their rebranded site and has retained Lounge Lizard to do future re-skins of the Axium Packaging website, as well as additional websites for new developments, e.g., Vertix.

Results
99
Google PageSpeed Insights Score
74
On-Page SEO Score
Brand Creation
From Plastics to Packaging

Gallery

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TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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