Alpek

Alpek

Branding, Responsive Website Design & Development, Web Design, Web Development, Website Redesign Services, WordPress Development / B2C, Manufacturing

Jump To:
Alpek logo

Alpek is one of the largest integrated PTA and PET producers worldwide, with an installed capacity of more than 5.8 million tons.
As a leading petrochemical company, Alpek continues to expand its portfolio of products with highly innovative technology, strategically located assets, and forward-looking market strategies — with both safety and environmental responsibility as guiding factors. Its materials are used in products that are used everyday. With 32 locations and more than 6,300 employees, Alpek has manufacturing and processing facilities throughout the Americas and United Kingdom.

Transformation

Before
Alpek before
After
Alpek after
Technology used: WordPress

Objective

Alpek came to Lounge Lizard Worldwide for a website redesign after they realized potential investors and visitors to their site couldn’t easily find the materials they needed. And while Alpek is a leader in the petrochemical industry, its website did not reflect that. Outdated images, lack of a good user experience, and a focus solely on chemicals was holding them back.

Approach

The Human Factor
Alpek is a pioneer in the petrochemical industry and has a strong focus on environmental responsibility.

What was missing from their website was the human factor. Photos of chemicals, pellets, and powders are, well, hard to relate to. They don’t make end-goods, but there is an element that makes what they do personal.

Their main marketing driver wasn’t their images or copy, it was their logo. So our Brandtender team used that as a starting point to create a website look that tied to their origins but also propelled them to a more modern and timeless feel.
The new design makes sure everyone who visits the site walks away with these three impressions:

Alpek’s materials enable customers to improve everyday lives, and make the world a little bit better.

There’s a good chance people touch Alpek’s products on a regular basis, even every day: From the water people drink at the gym (PET bottle & PP cap), to the car people drive home in (EPS bumper and PP dashboard), the insulation keeping people’s home cool on a summer day (EPS), or seeing your recently-vaccinated family and friends (PP syringe & EPS vaccine cooler).

By using products such as the ones Alpek makes, people are being eco-friendly. Alpek’s materials are 100% recyclable, infinitely recyclable, already recycled at high rates and promote a lower carbon footprint than their alternatives. Alpek leads comprehensive efforts to foster a fully circular lifecycle for PET and the rest of its products.

By changing the main image on the homepage to someone drinking from a water bottle and adding some movement adds interest and humanity to the site immediately. We used Adobe XD to prototype and animate most of the page elements.

Headlines about sustainability and being the maker of building blocks that improve everyday lives allows all visitors to immediately know what Alpek is all about.

Numbers and an easy-to-navigate design that includes an investor center is so user friendly that financials, statements, quarterly reports and the latest news are at everyone’s fingertips.

Impact

With a fully responsive website that educates users, informs potential and current investors, and showcases how Alpek overcomes challenges in their industry, the impact is already being made.

Gallery

Alpek case study image8
Alpek case study image7
Alpek case study image6
Alpek case study image5
Alpek case study image4
Alpek case study image3
Alpek case study image2
Alpek case study image1
1 / 8
Alpek case study image8
2 / 8
Alpek case study image7
3 / 8
Alpek case study image6
4 / 8
Alpek case study image5
5 / 8
Alpek case study image4
6 / 8
Alpek case study image3
7 / 8
Alpek case study image2
8 / 8
Alpek case study image1

TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

Related Projects

Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
Las Vegas
2300 West Sahara Avenue
800
Las Vegas, NV 89102
Austin
2021 Guadalupe Street
260
Austin, Texas 78705
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!