B2C & DTC / Education, Health & Wellness / Branding, Web Design & Development
All About the Mom is a community of maternal figures started by a few moms who believe the best advice comes from other moms. With mom life comes many questions, and All About the Mom has answers, advice, and laughs. Through brand partnerships, the community is able to offer deals on products and host sweepstakes.
All About the Mom needed a website to use as an educational branding tool and showcase articles, advice, blogs, offers, and more. The Brandtenders at Lounge Lizard were tasked to create a website that would be a reliable and transparent source of essential baby information that parents can trust. All About the Mom wouldn’t be complete without a logo and icons to help strengthen brand loyalty on the website and across digital marketing platforms.
All About the Mom started as a social media platform and required a website as a home base to share informative articles, expert advice, blogs, offers, and sweepstakes. The website needed to be user-friendly, empowering, and visually appealing, specifically designed for busy moms who are always on the go.
The Brandtenders on the Lounge Lizard team took a modern approach. The team wanted to break the trend of traditional mommy blogs that used muted and bland palettes. Instead, they went with a bolder, more bubbly, and fun approach, with custom iconography, casual title casing for articles, and pops of neon colors. The design was feminine but diverted from the norm.
The result is a design that is visually engaging and relatable to mothers on a fundamental level.
The website design incorporates the 7-second rule of web design engagement, with a user-friendly interface, consistent brand colors, and easy-to-browse posts with filters for different topics, ages, and stages via the mega menu and search functionality.
There’s even an “Ask a Doc” section, where real doctors answer questions submitted by users.
Most important? Busy moms can find the information they need quickly.
From trying to get pregnant and finding baby formula during a pandemic to needing tips for traveling with families and dealing with rebelling teenagers, there’s always a lot going on.
All About the Mom is now always available with some advice (on the website).
All About the Mom is a website that gives modern moms an identity. It portrays the reality of pregnancy/parenthood authentically and relates to other women on a fundamental level. The website design incorporates bright colors, casual fonts, and bubbly iconography, complementing the content and adding to the engaging user experience. Through brand partnerships, the community can offer deals on products and host sweepstakes, further enhancing the user experience and providing value to users. All About the Mom now has a home instead of relying only on social media.
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