Branding Strategy


Any web design and development company can build a website. What sets Lounge Lizard apart is the value that we associate with a company’s brand. At Lounge Lizard, we will analyze your brand and develop internet marketing and development initiatives that build upon the identity and unique offerings that already exist.

Lounge Lizard begins every website development project with a S.W.O.T. and branding workshop. The workshop is intended to analyze your company’s Strengths, Weaknesses, Opportunities and Threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on. After this workshop, Lounge Lizard develops strategic design and imaging concepts that set the stage for internet dominance and sales growth.