Washington DC SEO Services

Lounge Lizard, a Top Washington DC SEO Company

In today’s business environment, you want your website to rank high in the Search Engine Results Pages (SERPs). In fact, your success relies on it.

Ranking high on SERPs means you need industry-leading Search Engine Optimization (SEO) services that are informed by the latest in both on-page SEO and technical practices. 

At Lounge Lizard Washington DC, we provide strategies and implementation for SEO services that are industry-specific and technology-forward. We know what it takes to improve your SERPs whether you are a small business just starting out or a multinational organization.

For top-tier SEO and website design and development in Washington DC, Lounge Lizard has been awarded both national and local certificates of excellence, plus a 5-star rating at UpCity in 2021. 

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SEO Company Washington DC — your marketing strategy guides our SEO

We understand what makes your business a good choice for Google from pristine mobile responsiveness and cumulative layout to well-crafted title tags and meta descriptions created with in-depth keyword research and a thorough understanding of customer intent.

Our Washington DC SEO services team uses a comprehensive view of your direct marketing strategy to optimize your online platforms, highlight your unique selling propositions, and solidify your overall SEO blueprint. 

At Lounge Lizard, our SEO services team, experienced in effective direct marketing tactics and strategy development, will customize your SEO to perform at levels you never expected. We’ll guide you from development through implementation with the deliverable being a data-driven SEO strategy with crisp on-page solutions.

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Lounge Lizard’s SEO services in Washington DC

SEO audit and competitors’ analysis

To understand where we want to take your company’s SEO, we start by auditing your current digital platforms. We look at your target audience, overall goals and objectives, product line, and your digital marketing strategy, including:

  • Current technical SEO infrastructure
  • Content optimization for search engines
  • Use of current on-page SEO
  • Are you meeting SEO expectations?

Next, we do a competitive analysis that will include:

  • Keywords your competitors use successfully
  • SEO strategies they are using
  • State of their on-page and technical SEO

Implementing on-page SEO for your site

Our Washington DC SEO team then begins the process of implementing SEO for your website, landing page, or e-commerce store. 

Keyword research begins the on-page SEO process with an in-depth view of what you are currently using or ranking for and what we recommend for the future. We compile a comprehensive list of keywords to use initially and some ideas for future posts. 

We then optimize content through improved meta titles and descriptions, add or improve alt image tags, make sure your content is structured with appropriate H1, H2, H3 headings, rich snippet data, URLs, and much more.

Our Washington DC SEO experts understand local SEO techniques and can make sure your company is well positioned for local SERP results.

Lounge Lizard’s technical SEO experts will ensure your site is running optimally and meeting the full criteria used by Google and the other search engines for ranking high on the SERPs. We make sure, within the context of your site infrastructure and hosting services, that you meet all SEO guidelines.

Last, our content marketing services are available to boost organic traffic through SEO-enriched blogging and vlogging.

Implementing Off-Page SEO

Once your site has fully implemented on-page SEO, it’s time to move to off-page SEO. This type of SEO includes long-time techniques like back-linking, guest posting, commenting and mentions, and much more.

We can develop a plan to acquire appropriate backlinks that are relevant to your industry and demonstrate high domain authority. This bolsters your relevance in the eyes of search engines and shows that you are expert in your field.

At Lounge Lizard, our Washington DC SEO team uses only white-hat SEO techniques and are expert at building backlinks, finding guest posting partnerships, and building thought leadership authority.

On-going monitoring through SEMrush and Google Data Studio

From inception of your project, Lounge Lizard will keep track of your progress and monitor the SEO efforts through SEMrush, one of the more comprehensive products on the market. We take your SEMrush results and create a personalized, easy-to-comprehend dashboard where you will find real-time data available 24/7.

SEO is a strategy that takes time; it can’t be rushed. Results may be slow in the first few weeks, but don’t get disheartened. In fact, results may not become apparent until after six to 18 months.

Our Washington DC SEO team will also meet with your representatives monthly to review progress and make any adjustments necessary.

Black Hat vs White Hat SEO

You may have heard about black hat SEO. It’s when a company uses keyword stuffing, private blog networks, paid backlinks, etc., to enhance their rankings on the SERPs artificially.

The practice is highly controversial and will bring steep retribution from Google. Once you are flagged by Google as using black hat SEO, your site is no longer eligible to show up in the SERPs — you, or your company, literally disappears.

Lounge Lizard never uses black hat SEO techniques and won’t risk your reputation or our own. We’ll leave the tricks and shortcuts to others.

1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
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