Physician's Reciprocal Insurers

Physicians’ Reciprocal Insurers Marketing

Content Marketing, Digital Marketing, Email Marketing Management Services, Influencer Marketing, Marketing And Sales Automation, SEO, SEO Audit Services, Social Media Management / Insurance, Medical / Healthcare, Professional Services

Jump To:
Physicians’ Reciprocal Insurers Marketing - Logo

Physicians’ Reciprocal Insurers (PRI) is a medical malpractice insurer for doctors and healthcare facilities in New York State. PRI is well known for their risk management programs and next-level care that they provide for their clients. In addition to providing elite coverage, PRI offers clients a wide variety of complimentary programs focused on Physician Wellness. These events vary from live Broadway star performances to information webinars from leaders in the healthcare industry.

Transformation

Phone
Technology used: WordPress, PHP

Objective

Physicians’ Reciprocal Insurers enlisted Lounge Lizard’s Marketing Team with the goals of increasing PRI’s visibility online, obtaining new leads, fostering current clients, and organizing and managing their customer relationship management system.

Approach

First step before any marketing solutions are proposed or initiated is research. In order to fully grasp PRI’s mission, identity, and goals, we took a deep dive into the medical malpractice industry. This research included a thorough study of competitors, relevant industry keywords, and trending topics. PRI’s long-standing history was also examined as well as their current digital standing including domain authority, keyword ranking, average number of online users, and bounce rate. This information was crucial in developing a marketing plan that fostered PRI’s current advantages and added support to the areas that PRI held room for improvement. Using the research conducted in phase one of the marketing process, we were able to create comprehensive audience segments and high priority keywords to target via Google search, display, and re-targeting ads as well as social media ads and boosted content. Using their current contacts and leads obtained from their website, we curate and distribute campaigns that work to inform prospects about new services, events, and company updates. PRI is unique in the fact that they not only provide top-level protection for their clients, but they also provide a wide variety of complimentary services to their customers and leads alike with the goal of promoting physician wellness. This high-quality content sets PRI apart from its competitors and is leveraged through our use of these events in campaigns, ads, and onsite content.

Lounge Lizard also designed and developed PRI’s Quick Quote tool. This preprogrammed asset can gather crucial information from healthcare providers and facilities, apply relevant discounts, and return an estimated quote to the user in under two-minutes — a stark contrast to the typically long, arduous process that used to be industry norm.

Impact

Since partnering with Lounge Lizard, PRI has seen an increase in website traffic, optimized their lead journey process in Salesforce, increased their conversion rate by 433.95%, and sent out dozens of successful email campaigns. Our latest accomplishment together, has been the branding and launch of their new subsidiary, EmPRO Insurance. View that project here.

Gallery

Pri 4 1
Pri 3 1
Pri 2 1
Pri 1 1
Phone 1
1 / 5
Pri 4 1
2 / 5
Pri 3 1
3 / 5
Pri 2 1
4 / 5
Pri 1 1
5 / 5
Phone 1
Results
+22%
Organic Users
Paid Users
+576%
Paid Users
Direct Users
+11%
Direct Users
Conversion Rate
+434%
Conversion Rate
Conversions
+498%
Conversions

TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

Related Projects

Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
Las Vegas
2300 West Sahara Avenue
800
Las Vegas, NV 89102
Austin
2021 Guadalupe Street
260
Austin, Texas 78705
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!