Summit Professional Education

B2C / Education / Web Design & Development

Summit Professional Education is an accredited continuing education provider offering online and in-person courses for physical therapists, occupational therapists, speech language pathologists, educators, and other allied and mental health providers. Their high-quality content exceeds what’s needed for their clients to meet their professional licensure requirements.

Transformation

Before
After

Objective

Summit Professional Education felt it was time for an overhaul of their existing site which they felt looked dated and uninviting. They engaged with Lounge Lizard Brandtenders to design a bright, clean, interactive site that focused on their subscription services and the wide variety of engaging topics they offer their students. Summit’s goal is to be the education provider of choice for their clients in their ongoing continuing education requirements.

Approach

Our design team took the challenge of creating a site that would feature a wide breadth of topics and formats for classes aimed at a varied group of professionals and presenting them in a way that would be easy to follow and guide the client to the perfect class choices.

With multiple search entry points and easy to navigate course catalogs, Lounge Lizard created a space where clients can choose between over 2,000 courses based on different criteria and never feel overwhelmed.

In using clean, bold colors and a crisp white background, the Summit site invites people to spend time and look around. And in an industry driven by reviews, the Brandtenders placed Summit’s trust-building testimonials prominently on the home page to showcase their outstanding ratings.

Impact

Kicking off in time to hold in-person classes during their busy summer season, Summit Professional Education’s new website features bold design, eye-catching video, and multiple payment formats. Lounge Lizard’s Brandtenders have mixed up a blend that is poised to improve results and increase subscription and B2B sales.

Results

Created a digital catalog of over 2K courses

Positioned subscription services prominently

Improved enterprise and business functionality

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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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