B2B / Healthcare & Medical, Insurance / Branding, Web Design & Development

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EmPRO - Logo

EmPRO is a fully licensed medical and healthcare professional liability insurance carrier located and registered to conduct business in New York State. EmPRO insures physicians, healthcare facilities, and healthcare providers. EmPRO is a subsidiary of Physicians’ Reciprocal Insurers.

EmPRO provides New York’s medical community with personalized underwriting services, aggressive defense, and effective risk management strategies. EmPRO has competitive rates and offers premium discounts and dedicated services. EmPROConnect℠ is a state-of-the-art suite of web-based tools, custom-designed to put policy management at our clients’ fingertips. EmPROConnect℠ allows you to get a hassle-free quick quote in minutes, the ability to submit an electronic application, and much more.


Empro devices
Technology used: WordPress, PHP


PRI, a long-standing client of Lounge Lizard, turned to Lounge Lizard for a complete corporate name change, logo, slogan, brand voice, Website, digital marketing strategy, marketing plan, and rollout plan.


The new website Lounge Lizard created for EmPRO serves three purposes: Retain existing PRI Insured customers, attract new healthcare clients that seek Medical Malpractice insurance, and improved provide tools & resources to their existing customers. The Website was created with a mobile 1st strategy to provide doctors and healthcare workers on the go with an easy to use mobile user experience.


Empro wall mock
Empro desktop male
Empro tablet male
Empro phone female
Increase in organic traffic
Increase in organic keywords
Increase in sessions


Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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