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New York City

New York Web Design and Digital Marketing Agency

NYC

NYC
Office

New York has been one of our core markets since 1998. Some of our relationships here started as a single project and turned into years of ongoing work — search, content, and marketing programs that continue long after launch. Others are large-scale builds we’re still supporting years later. That mix of long-term partnership and heavy technical builds is what most of our New York work looks like.

112 West 34th Street18th FloorNew York, NY 10120
PH: 1-646-661-7828eFax: 1-888-308-8990Sales: Ext. 102
sales@loungelizard.com

LOCAL EXPERTISE. MEASURABLE RESULTS. Welcome to
Lounge Lizard in
New York City

Lounge Lizard builds websites for New York organizations that can’t afford to get it wrong — CUNY’s John Jay College of Criminal Justice, the Gracie Mansion Conservancy, and studios, institutions, and established companies across the five boroughs.

Since 1998, we’ve designed, built, and marketed digital products with real requirements: accessibility compliance, content migration at scale, integrations with current systems, and approval from stakeholders who each need something different from the same site. We handle strategy, design, development, and marketing in-house, so the people who plan the work are the people who do it.

differentiator

Built for Institutions, Not Just Websites

Most agencies can build you a good-looking site. Fewer can pass a Section 508 review, migrate a decade of institutional content without breaking search, or work through a public-sector procurement process.
Accessibility compliance, in-house

We design and build to WCAG and Section 508 standards as part of the process, not as a post-launch remediation. For public institutions, universities, and government entities, it’s a requirement that can disqualify vendors.

Institutional Drupal

We work in Drupal at the scale CUNY institutions and public organizations run: thousands of pages, multiple content owners, complex permissions, and migrations that can’t afford to drop search equity.

Stakeholder-heavy projects

Institutional work means design that has to satisfy admissions, advancement, faculty, IT, and communications at the same time. We build the review process into the timeline instead of discovering it halfway through.

27 years of it

Founded in 1998. We’ve watched three generations of platform churn and rebuilt through all of them.

WHAT We do
In New York City

Web Design and Development

  • Custom websites built for performance, accessibility, and the systems you already run — WordPress, Drupal, and enterprise CMS platforms.

 

Ecommerce

  • Storefronts built around how your customers actually buy, with the back-end tools your team needs to run them without calling us every week.

 

SEO, Local Search, and AI Search Optimization

  • Technical SEO, local visibility, and the entity and structured-data work that determines whether AI systems can describe your organization correctly.

 

Paid Media and Performance Marketing

  • Search, social, display, and retargeting managed against business outcomes, with clear separation between media spend and management fee.

 

Branding and Creative

  • Brand strategy, messaging, and visual identity for organizations whose positioning has drifted from what they actually do now.

 

Lounge Lizard does great work.

Their team is professional, responsive, and easy to work with throughout the website build process.

 

Jake Robbins  President, RubberForm Recycled Products, Lockport, NY
They’re great communicators, so we had a fantastic experience.

The new site has received positive feedback from the internal team on it’s look and feel and helped solidify their new branding. Lounge Lizard is informative and collaborative, establishing a smooth workflow. The team goes above and beyond to meet the goals and requirements set by the client.

Andrew Hart Social Media Manager | Icreon

Frequently Asked Questions

What does Lounge Lizard do for New York clients?

We handle web design, website development, ecommerce, branding, SEO and AI search optimization, paid media, social, email, content, conversion optimization, hosting, and ongoing maintenance. Engagements range from a single focused project to an integrated program across strategy, build, and marketing. In New York, much of our work is with higher education, government, cultural institutions, and established companies with complex digital requirements.

How much does a website from Lounge Lizard cost?

We scope every project individually, because cost is driven by scope: the number of page templates, integrations with your CRM and internal systems, content migration volume, accessibility and compliance requirements, and how many stakeholder groups need to sign off.

Most of our engagements are custom builds for established organizations and institutions — places where the website carries real business weight and the project involves multiple teams. We’re not a fit for template sites or single-page builds. If you’re comparing us against a DIY builder or a freelancer, we’ll be the more significant investment, and we’ll tell you that on the first call rather than after a proposal.

After discovery, you receive a detailed proposal with scope, deliverables, timeline, and cost.

Do you build accessible, Section 508 compliant websites?

Yes. We design and develop to WCAG and Section 508 standards as part of our process, not as post-launch remediation. This includes semantic structure, keyboard navigation, contrast and typography standards, accessible forms and media, and pre-launch testing. For public institutions, universities, and government entities, accessibility requirements are usually non-negotiable, and we build to them from the first wireframe.

Do you work with universities, government agencies, and cultural institutions?

Yes. Our New York work includes John Jay College of Criminal Justice, part of the City University of New York, the Gracie Mansion Conservancy, and more. Institutional projects bring requirements most commercial work doesn’t—procurement processes, accessibility compliance, multi-stakeholder approval, large-scale content migration, and platforms that internal teams must maintain after launch. We build for those conditions rather than adapting later.

Can we meet with your team in person?

Yes. We have a Midtown office at 112 West 34th Street and meet with New York clients on-site when a project calls for it—kickoffs, stakeholder workshops, and major presentations. Day to day, our senior team works with you over video, shared project systems, and scheduled reporting calls, which is how most of our institutional clients prefer to run a project.

How long does a website project take?

It depends on scale and how many people need to approve the work. A focused informational site can take several weeks. A large institutional, ecommerce, or custom development project—especially one involving content migration or multiple stakeholder groups—typically takes several months.

During planning, we set milestones for discovery, sitemap, content, design, development, accessibility testing, approvals, and launch. In our experience, the schedule variable that matters most isn’t build complexity; it’s how quickly you provide feedback and content. We plan around that explicitly.

Can you help our organization show up in local New York searches?

Yes. Local search work can include Google Business Profile optimization, location page strategy, technical SEO, localized content, citation consistency, review strategy, structured data, and performance tracking. For organizations with multiple offices or service areas, we build an approach that strengthens each location’s visibility without creating thin, repetitive pages that add risk without value.

Let’s Talk About Your Project

Please tell us what you’re building, what’s not working, and what has to be true for the project to succeed. We’ll tell you honestly whether we’re the right fit, including when we’re not.

112 West 34th Street
New York, NY 10120
sales@loungelizard.com

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