Graasi

Graasi partnered with Lounge Lizard in March 2024 with a clear set of objectives to strengthen their brand’s visibility and drive revenue growth. Their team was ready to scale but needed strategic guidance and execution across multiple digital touchpoints.

Primary goals included:

• Increasing brand awareness within the competitive beverage and wellness market.
• Educating consumers on the health benefits of barley grass water, a lesser-known but highly nutritious beverage.
• Boosting online and Amazon sales through enhanced advertising, optimized listings, and better conversion funnels.
  

Key challenges they faced:

• A lack of consumer knowledge and awareness around barley grass water as a product category.
• Low brand visibility in both organic and paid channels.
• Underperforming website and Amazon store content that didn’t reflect the brand’s actual value.

To address Graasi’s challenges and achieve its business goals, Lounge Lizard implemented a full-funnel digital marketing strategy that spanned paid media, social media, influencer partnerships, email marketing, and eCommerce optimization.

Our multi-pronged approach included:

• PPC & Paid Media:
  
  • Rebuilt all Google and Meta ad campaigns from the ground up.
  • Implemented targeted keyword strategies focused on barley grass water and wellness-related search terms.
  • Tested various ad formats and creative types to maximize click-through and conversion rates. 
• Amazon Store Optimization:
  
  • Refreshed all product images to improve visual appeal and match consumer expectations.
  • Rewrote product copy to highlight benefits, optimize for search, and drive purchase intent.
  • Ensured listings were aligned with Graasi’s updated brand messaging and SEO best practices. 
• Website Redesign:
  
  • Designed and developed a new homepage that communicated the brand’s identity, product benefits, and customer value more effectively.
  • The redesigned landing page eventually became the main homepage due to its strong performance and positive customer feedback.
    

• Social Media Marketing:
  
  • Created a comprehensive monthly content calendar that balanced education, promotions, and lifestyle content.
  • Developed blog articles and original content highlighting barley grass water’s health benefits, usage ideas, and customer success stories.
  • Shared recipes, testimonials, and influencer collaborations to build community and engagement.
    
• Email Marketing:
  
  • Built a series of automated and targeted campaigns via Klaviyo.
  • Focused on product education, promotions, and re-engagement strategies to drive repeat purchases.
    
• Influencer Marketing: 
  • Coordinated with aligned influencers in the fitness space to create authentic, impactful content.
  • One key influencer partnership significantly boosted sales over several months.

Our comprehensive strategy significantly improved Graasi’s digital presence and bottom-line results. Our work not only drove new traffic and conversions but also elevated the brand perception in the eyes of customers and industry partners.

Notable impact highlights:

• Transformed Brand Perception:
  
  • The new website homepage dramatically improved first impressions and credibility.
  • Graasi’s look and feel now match its premium product positioning. 
• Increased Market Awareness:
  
  • Social media content, influencer partnerships, and blogs helped educate new audiences about barley grass water.
  • The brand began receiving inbound interest and partnership inquiries from other wellness organizations. 
• Growth in New Customers:
  
  • Paid ads and optimized landing pages brought in new-to-brand customers at scale.
  • Amazon and direct website sales increased steadily following our campaign launch.

Through a holistic digital marketing transformation, Lounge Lizard helped turn Graasi into a growing force in the functional beverage market. The combination of high-performing ads, optimized eCommerce assets, and engaging content delivered measurable results.

Key performance metrics:

• Website sessions increased by 102%.
• Add-to-cart events grew by 1,000%.
• Website sales revenue rose by 397%.
• Amazon product listings saw increased visibility and conversion.
• Top-performing social content included educational and promotional posts.
• Influencer collaboration led to several months of heightened sales.
• Social media activity attracted attention from new partners and collaborators. 

Graasi’s success is a testament to what’s possible when brand, messaging, and marketing align across every digital touchpoint. With the foundation now in place, Graasi can expand even further in 2025 and beyond.