Voss Events

Voss Events

B2C / Entertainment, Events / Digital Marketing, Email, Influencer Marketing, PPC

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The Marketing Mixologists at Lounge Lizard Worldwide were tasked by Voss Events to help the queens of RuPaul’s Drag Race sell out their shows through influencer marketing, PPC (geofencing, display and remarketing ads), and email signups.

Results
120,000
Emails collected via website signup
6.6%
Increase in conversion rate
90%
Sold-out shows on Ticketmaster

Gallery

Campaign charts for Ru Paul Drag's Race email lead generation.
Drag queens are shown on 2 Instagram posts.
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Campaign charts for Ru Paul Drag's Race email lead generation.
2 / 5
Drag queens are shown on 2 Instagram posts.
3 / 5
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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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