Voss Events
B2C / Entertainment, Events / Digital Marketing, Email, Influencer Marketing, PPC
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The Marketing Mixologists at Lounge Lizard Worldwide were tasked by Voss Events to help the queens of RuPaul’s Drag Race sell out their shows through influencer marketing, PPC (geofencing, display and remarketing ads), and email signups.
Results
120,000
Emails collected via website signup
6.6%
Increase in conversion rate
90%
Sold-out shows on Ticketmaster
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Lounge Lizard Brandtenders and Marketing Mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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