Winspire
Reimagining the Digital Experience Behind Nonprofit Fundraising Travel
Winspire provides curated travel opportunities that nonprofit organizations can offer at fundraising auctions without purchasing the packages upfront. By connecting charitable organizations with memorable vacation experiences, Winspire helps nonprofits create more compelling fundraising opportunities while giving donors something unique to bid on.
As the business evolved, Winspire needed a digital experience that could better showcase its growing collection of travel packages while making it easier for nonprofit clients to discover, manage, and redeem experiences. Lounge Lizard was brought in to rethink the website from both a customer experience and technology perspective, combining stronger visual storytelling with a more sophisticated digital infrastructure.
Winspire needed to make an extensive collection of travel experiences easier to browse, understand, and purchase. The existing website created opportunities to improve navigation, package presentation, filtering, and the overall path from discovering an experience to completing a transaction.
Behind the scenes, the platform also needed to support more efficient customer and account management. The objective went beyond redesigning the interface to creating a scalable digital ecosystem that could connect Winspire’s website, CRM, customer data, trip redemption processes, and internal workflows more effectively.
- Digital Strategy
- Branding
- UX Analysis
- Web Design
- WordPress Development
- Motion Graphics
- HubSpot CRM Integration
Lounge Lizard reorganized the experience around how nonprofit organizations search for and evaluate fundraising travel packages. Lounge Lizard redesigned navigation, search, filtering, and package presentation to make the collection easier to explore. At the same time, large-scale photography, video, motion, and detailed destination content helped communicate the experience behind each service. The visual direction incorporated Winspire’s updated branding while creating a cleaner, more immersive presentation.
The custom WordPress platform also improved functionality behind the customer experience. Lounge Lizard developed personalized account features that support customer profiles, order history, and payment information, while integrating the website with HubSpot. During the project, Winspire transitioned its CRM from Salesforce to HubSpot, requiring migration of customer and experience data and integration with the new platform. The team also automated key processes, including user account management and trip redemptions, to support greater operational efficiency and future growth.
The redesigned platform gave Winspire a more modern and engaging way to present its travel experiences while making it easier for nonprofit clients to search, compare, and interact with available packages. Improved navigation, richer destination content, and a user-friendly interface drove stronger engagement, increased time on site, and higher conversion rates after launch.
The project also created a stronger operational foundation behind the customer experience. By connecting the custom WordPress website with HubSpot and automating key account and redemption processes, Winspire gained a more scalable platform to support customer relationships, transactions, and continued growth, while enhancing its standing in the nonprofit fundraising market.
More Work
View All Work
