Do People Think Your Web Design Is Awful?
Maybe you have heard a few snide remarks or seen some derogatory comments online, or perhaps it is your own perception which makes you concerned that people think your web design is awful. That can be an understandable concern if you have an older site that is a bit dated or is as cutting-edge as the competition.
So what are you going to do about it?
The 20-Second Checklist
Answer these questions about your current site:
- Is it responsive?
- Is your information current?
- Do you have direct links to all of your social media outlets?
- Is your home page attention-grabbing?
- Does your web design reflect your brand?
- Are you using good SEO practices that are current?
- Does your logo look good and is it memorable?
- Is the color scheme and typography current or relevant?
- Do your images reflect your brand and resonate with customers?
- Does your layout direct visitors to where you want them to go?
- Is the design user-friendly and intuitive?
- Does your website help increase your bottom line?
If you find yourself answering ‘no’ more than a few times then you are in trouble and your web design probably is awful, or at least outdated enough that you need to do something about.
Unlike your brick and mortar office, your website is always in front of customers and is always working for you. That insomniac looking for the widgets you sell just stopped by at 3 a.m., what did he think after visiting your site?
Why a good Web Design matters
Here are four great reasons why everyone benefits from a good web design:
- You only get one first impression – How long does it take to form a first impression? The answer is seven seconds. When a user lands on your site for the first time they will usually make up their mind about your company in the time it took to read this sentence. Does that impression help your business or hurt it?
- Your message matters – A good design delivers your message to customers exactly the way you want. Information flows from one point to another and you can direct with strong calls-to-action and funnel people towards the ultimate goal or purpose of your site such as conversions to having them contact you for services.
- Your brand matters – Did you know that your website is your personal online branding portal? In today’s world your brand is hugely important and your website is one place where you have total control of how others perceive your brand. Ideally a customer should have a feel for who you are and what you are about just by visiting your site. How do people feel when they look at your current site?
- A website offers legitimacy and trust – Or it doesn’t if designed badly. Clean lines and organized pages stand for legitimacy and trust just as current contact information, testimonials and other aspects do.
The bottom line
The internet has become a living, breathing thing. Far too many business owners stay with the same website design for too long. When you are dealing with savvy customers who might not feel like spending more than 7 seconds on your site because of the design, it is time to look at a change.
You need to look at a website as an investment and not a finished product. To truly get the most out of that investment expect to spend time and a little money to maintain it and update it, much like you would with any other aspect of your business such as machinery or buildings. If people think your web design is awful then it is time to invest and upgrade that aspect of your business because it is an important part of not only your brand an online presence but also your profit margin.