B2B / Construction, Manufacturing / Branding, Web Design & Development
Altispace Cedarcrest, a dynamic new company operating in the design and manufacturing cloud space for the architectural market, offers sustainably made and customizable cloud treatments in a wide range of acoustical shapes and colors. With hundreds of variations in pattern, color, and material, Altispace’s cloud products are creating significant buzz in the commercial design field with their unique concepts and first-rate manufacturing and delivery system.
As a brand-new company, Altispace’s stakeholders looked to the expertise of Lounge Lizard’s Brandtenders and Marketing Mixologists to design a brand look and feel that captured both the essence of Altispace’s vision and purpose and the eyes of prospects. From company name to branding concepts to website design, Lounge Lizard’s team created a vision that conveyed Altispace’s forward-looking design concepts, sustainable and eco-friendly materials, and flexible manufacturing processes.
Meeting with the dynamic leadership team got Lounge Lizard pumped to create a brand and design concept that would convey Altispace’s unique view of the cloud space that so easily gets overlooked in much of commercial architectural design. When you walk into a large space that features one of Altispace’s cloud treatments, your eye is immediately drawn upward.
With such terrific visual opportunity, Lounge Lizard focused much of their effort on creating a strong, crisp, and compelling name and logo, and an ecommerce website with vivid color and imaginative use of Altispace’s striking work. The site concept succeeds in creating excitement and encouraging visiting design professionals to grab a chair, sit down, and look around a while.
As an ecommerce site, the products had to sell themselves and Lounge Lizard designed product pages that allow clients to select products and specifications while having access to resources including color guides and inspiring visuals. Importantly, fast and efficient manufacturing and deliveries are a big selling point and Lounge Lizard weaved that throughout the site as well.
Altispace is an impactful company — they helped build temporary structures for COVID-19 temporary hospitals using their cloud tiles — so it was imperative that Lounge Lizard gave them an exciting brand and website springboard to launch their fantastic new venture. Keep an eye on this group; you’re going to hear a lot about them in the future!
Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.