Spectrum Retirement

B2C / Healthcare & Medical, Hospitality / Branding, Web Design & Development

Spectrum Retirement Communities is a leading developer, owner and operator of Retirement, Assisted Living and Memory Care communities across the U.S.
Spectrum offers apartment living in highly desirable communities with state-of-the-art amenities, top-notch activities and programs, and best-in-class hospitality to support the lifestyle of their customers.

Transformation

Before
After

TECHNOLOGY USED: WordPress, PHP

Approach

Based on data gathered from several brand strategy workshop sessions, Lounge Lizard recommended a complete overhaul of the Spectrum Retirement Communities brand logo, slogan and redesign of their 50 community Websites. After careful study of the retirement community industry and competitive landscape Lounge Lizard created a unique and powerful Website that truly resonates with the elderly and their families that care for them.

Results

+2%

Web Tours

+31%

Inquiry to Tour

+3%

Web Move In’s

+31%

Inquiry to Move In

TAP INTO LOUNGE LIZARD

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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