LOOP-LOC had a clear mission for Lounge Lizard: position the new product line and brand of “Backyard Accents” as a luxury poolside brand that turns any home pool and backyard into an elegant and inviting spa-like resort. The objective, from a design perspective, was to take a high-end luxury approach to visual design while seeming approachable and affordable to consumers. Secondary objectives were to craft a digital marketing and social strategy to identify the right end consumer and start selling the Backyard Accents product lines at a customer acquisition cost that made financial sense and set the company on the path to profitability and growth of market share.
LOOP-LOC Backyard Accents
B2C / Consumer Goods / Branding, Digital Marketing, E-Commerce, Web Design & Development
LOOP-LOC, the industry leader in pool safety covers and designer pool liners and long-term client of Lounge Lizard partnered with Lounge Lizard to create “Backyard Accents,” a new line of luxury poolside accessories such as pool float covers, outdoor pillowcase covers, beach towels, and beach totes. Lounge Lizard brandtenders created the brand logo, tagline, product packaging design, photoshoot creative direction, and developed a Shopify Website. Lounge Lizard marketing mixologists created the marketing strategy and is currently driving sales across digital and social media channels, email, Google shopping, and SEO.
TECHNOLOGY USED: Shopify
Logo. Slogan. Package Design.
High Conversions & Repeat Sales
Low Abandon Rate & High Up Sell
Lounge Lizard’s team created a vision that conveyed Altispace’s forward-looking design concepts, sustainable and eco-friendly materials, and flexible manufacturing processes.