Lounge Lizard Scores Another Success with New Strategic Audit Solutions Brand and Website
Having enjoyed significant growth over many years due to an unparalleled client experience, Strategic Audit Solutions (SAS) has been evolving its foundational A/P audit and recovery services into a full-service powerhouse. Its expanding repertoire included offering proprietary SaaS software and industry-leading auditing services for Fortune 100 companies, government entities, and a roster of large and medium-sized organizations.
Clearly, SAS’s brand and website needed to evolve as well, having the appearance and functionality of a site for a much smaller firm with too much content and a static look and feel.
SAS engaged Lounge Lizard Worldwide after learning about its creative vision and its founder’s participation as a judge at the national level in the Webby Awards. The scope of work included a new, updated brand and logo and a website design that SAS’s IT group would develop into the site that would take SAS into the future.
Kicking off the project, Lounge Lizard’s Brandtenders designed a stunning new logo using a newly created color palette for the brand that was carried through the entire site design. From there, the design team focused on creating a cohesive website design that brings movement, color, and interest throughout.
Using rounded shapes and colors to bolster the new logo and unify the site’s look, the design solidified around the company’s decades of financial audit experience, where its leaders were seen as pioneers in the industry. Their outstanding client results and statistics were used as social proof, along with a dedicated testimonials section accessible on the home page.
Focusing on the high-tech services, the design team worked with SAS to further develop the concept for ‘The Vault’ — a website page was designed to house SAS’s branded technology and proprietary software, Statement Wizard™ and DupeShield™. The team created a sophisticated link architecture to lead potential clients to ‘The Vault’ and the full line of services and solutions, increasing leads and conversions on the new site.
In addition, great care was taken to further bolster their insights library page, press releases, and events page to build on SAS’s leadership within the industry.
With the brand and design complete, the Lounge Lizard team worked with the SAS developers to create a custom WordPress site, successfully launching the next phase of the company’s operations and growth.
If your business is ready for a brand and website refresh, or you would like to capture additional business through digital marketing services, contact Lounge Lizard today to request a proposal.