Social Media Management

Creative Content • Posting • Engagement

Send Your Brand Message to Over 3 Billion People

Social Media Marketing is the best way to communicate with your target audience. Lounge Lizard has helped numerous businesses establish an effective social media strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.

Social Media Services

  • Brand Strategy
  • Creative Content
  • Photography and Videography
  • Competitor Analysis
  • Trend Discovery
  • Caption Copywriting
  • Hashtag Research
  • Influencer Marketing
  • Paid Ad Strategy and Management
  • Community Management
  • Scheduled Posting

 

Did you Know?
Social Media “Signals” are an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments, and links.

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Social Media Certifications

facebook blueprint certified
instagram partner
linkedin partner
youtube
pinterest ads
reddit ads
twitter flight school

Our Social Media Management Process

Hands-on Account Manager

To fully satisfy your needs, Lounge Lizard will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. Lounge Lizard takes pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.

social media branding

Brand Strategy Workshop

Your brand identity should be stamped on all you do. Branding is one of the most important ingredients to the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.

social analysis

Social Media Analysis

The next step is when we analyze the current social media landscape for you business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. Lounge Lizard also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.

graphic design

Creative Content Development

At Lounge Lizard we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers and editors to help make your content come to life. Images speak a thousand words and video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design, and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per business day) However, Lounge Lizard is happy to accommodation your businesses unique needs. If you need video, animation, or more posts per day, we also create custom social media packages to suit your creative needs.

Lounge Lizard also has a staff of content writers who are well-versed in crafting bold headlines and engaging captions. All caption writing and hashtag strategy is included in our Social Media Management plans.

Posting Calendar

Social Media Management work best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also inline with your brand vision. Nobody know your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. Lounge Lizard understands that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.

Advertising on Social Media

The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their network will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.

How Social Media Can Benefit Your Business

brand awareness

There are over 3 Billion people using social media worldwide. There is no better way to reach your target audience than Social Media Marketing. Each social media platform provides a unique segment of the entire market. For example, Facebook users have the highest average age of any social platform. Whereas, platforms such as Instagram and Twitter have a much younger demographic.

At Lounge Lizard, we specialize in designing creative content that will engage your ideal brand audience. Branding is at the heart of every project we take on. We have teams of graphic designers, video editors, and copywriters who are dedicated to creating content that has impact on social media. The content we produce has a higher likelihood of being shared, liked, mentioned, and followed on social media. Your brand message will be “stamped” on every piece of creative that we publish for your campaigns. Our digital marketing team will use your branded content to reach the maximum amount of people in your unique target audience. This method will maximize the brand exposure that your content has on social media.

target audience

Through Audience Research on Social Media, businesses are able to gather information about who their audience is, what they are looking for, and if they are satisfied with the offering. Our process with Audience Research usually begins with analyzing your current following and your potential following. If your business is new to social media, we can also use our tools to see hidden statistics on the following of your top competitors. After we determine your audience Demographics, Psychographics and Geographics, we will then research what topics are currently trending among that audience.

Audience Research helps businesses be informed and engaged on Social Media. We can gather the necessary data to assess what content will most engage your target audience. Audience Research also plays an integral role in determining the amount of people who will view your posts and what paid ad strategy will be most effective for your brand.

customer service

The internet presents an interesting dynamic to modern-day businesses. There are benefits and drawbacks with social media – a double-edged sword scenario. The benefit is that customers can provide feedback in real-time, and share positive communication with their personal networks. The drawback is that sometimes the feedback can be negative. It is extremely important for negative feedback on social media to be addressed quickly and thoughtfully.

One great feature which Lounge Lizard can setup on your Social Media is automated chat bots. Chat bots are becoming more popular on Social Media because they are great for providing users answers to commonly asked questions. The use of automated chat bots in Social Media Customer Service will dramatically decrease your human capital expenditure and expedite communication with potential customers.

Lounge Lizard also offers Social Media Community Management with all of our social media packages. With this service, we will handle responding to all comments, as well as outreach to other brands or influencers.

competitor analysis

Lounge Lizard starts every new social media project with a comprehensive competitor analysis. This analysis includes metrics such as: how many followers your competitors have across social, what is the average user engagement rate with posts, how often your competitors are posting, and much more. We are also able to see which of your competitors social posts are performing best. Using this information, we are able to structure campaigns that have a proven track record of success. The strengths of your competitors is important, but even more important is their weaknesses. For example, if we see that one of your competitors has a very low Instagram following and engagement, we will recommend an aggressive Instagram campaign to dominate that segment of social media.

We keep a close eye on your competitors during the campaigns as well. This is important because by doing this, we will be able to spot new trends in the market. Our goal with Social Media Marketing is to always stay 3 steps ahead of your competitors.

increase sales

We understand that all the likes, followers, and shares do not mean anything unless people are actually purchasing your products or services. This is why we constantly track and measure the results of our social media campaigns. We measure the results on a daily basis and provide you a report on your Return-On-Investment (ROI). This method is known as Conversion Tracking. We will link your social accounts to Google Analytics to see how social traffic is interacting with your website. We also use call tracking software and live chat tracking software to determine how many leads are coming from social media. Every user that submits a form, calls, or chats, is known as a “conversion” in digital marketing terminology. By measuring your conversions from social, we are able to see which campaigns are most successful, and from which platform they are coming from.

By using social media conversion statistics, Lounge Lizard is able to prove that the campaigns are working, and that sales are increasing as a direct result of social media efforts.

Popular Social Media Platforms

facebook

Facebook - 2.2B Monthly Users

With over 2 billion active users, Facebook is king when it comes to popularity and social media engagement. The platform is so popular mainly because it is user friendly. This is also the reason why it has a higher average user age than other platforms. Less technical users who did not grow up with computers are able to understand how to use Facebook to connect with their friends and family.

The Facebook News Feed algorithm is also a major factor for their success. The algorithm has been refined over the passed decade to the point where it is now. The news feed is designed to show you content that is popular in your network, and trends that are occurring outside of your network.

The Facebook Ads Manager is a marketer’s dream interface. The system allows marketers to easily upload ad creative, hyper-target audiences, and track campaign success.

youtube

YouTube - 1.9B Monthly Users

YouTube is owned by Google, and currently has about 1.9B active users per month. According to research, video content is the most engaging type of content on the web. This is why it is so important for businesses to have a video development strategy and regularly post on YouTube. Once you create a business channel on YouTube, users will be encouraged to “subscribe” to your channel, and they will be updated whenever you upload a new video. YouTube videos can also be embedded in your website or on other social media platforms for sharing.

Advertising on YouTube is managed through Google Adwords. Google Adwords is the most flexible Pay-Per-Click (PPC) advertising platform available to marketers. Advertising on YouTube can be done in many different formats. The most popular ads ran on YouTube are Video Ads. Video Ads can be skippable or non-skippable. Ads can be delivered to certain users based on their search habits, and based on their history of watched videos. Other ad formats on YouTube include Display Ads, Overlay Ads, Bumper Ads, and Sponsored Cards.

instagram logo

Instagram - 1B Monthly Users

Instagram has the lowest average user age of any platform. According to research, most of Instagram’s users are between 18 to 29 years old. This is important for marketing, because if a business is trying to reach a younger demographic, they should definitely have a strong brand presence on the platform. One of the most popular features on Instagram is their “Stories” posts. Over 300 Million people use Stories every day. Instagram Stories is a feature that allows users to post images or videos that will vanish after 24 hours. Some say that this feature copied Snapchat Stories, which was originally launched in 2013.

Another powerful Instagram feature is the use of Hashtags on posts. According to Instagram, posts with one hashtag average about 13% more engagement than those without. Hashtag research is a service that Lounge Lizard includes with all of our Social Media Management Packages. Hashtags are a simple way to explain what your post is about. Therefore, more people will be able to find content that they are interested in.

Lounge Lizard also specializes in Instagram Influencer Marketing. Influencer Marketing is a great way to reach new customers through social media. This technique works by making a deal with a popular social media personality. In exchange for posting to their network of 100k+ followers, you can offer them an incentive such as free products, discounts, or monetary compensation.

twitter logo

Twitter - 350M Monthly Users

Twitter provides businesses a venue for “microblogging.” Textual content is limited to 280 characters. Recently, Twitter doubled this amount from 140 characters. To effectively utilize this platform, it is best to post short content that is condense,and easily understood by your audience. Links can be added to Tweets, which is one advantage that Twitter has over platforms like Instagram. Tweets with links are useful to drive targeted traffic to your website. One caveat with Twitter is that once a Tweet is posted, it cannot be edited. The Tweet can only be deleted, and users may still see the deleted Tweet in their feed. This is why it is very important to carefully review content before publishing on Twitter.

Web-Design-_-Lounge-Lizard-1

Proactive Social Media Management

While many creative agencies claim to be “proactive,” in reality, they are only there to post what you tell them to post. Be cautious of social media agencies who simply use stock photos and write cheesy captions with minimal hashtags. Social Media with Lounge Lizard is much different. With Lounge Lizard, you can expect to have constant communication with our team, who will always bring fresh campaign ideas to the table. We know Social Media, and we know what people are responding to and what they are not.

Your brand message is number one, no matter what platform you are advertising on. This is why every project that Lounge Lizard takes on always starts with a Brand Strategy Workshop. During the Workshop we will discuss and determine your unique brand story. This branding must be “stamped” on all content that is published to your target audience.

Our Digital Marketing Team is second to none. After branding and graphic design is underway, our marketers will determine the best Social Media Platforms and targeting strategies to ensure that your posts get the most amount of targeted exposure as possible. Our top priority is to help your business become successful. We understand that every business has a bottom line and that ROI is the most important aspect of any investment you make. This is why we diligently track all Social Media Campaigns that we launch, and determine what efforts are leading to the most amount of sales for your business.

Please request a proposal today by clicking or pressing the bell in the bottom right corner of your screen. One of our expert “Brandtenders” will be happy to explain more about what attributes to Lounge Lizard’s Social Media high client success rate.