5 Hot Tips To Help You Reconnect With Your Disengaged Email Subscribers

< Blog
Updated on: August 23rd, 2022Ken Braun5 min read
5 hot tips to help you reconnect with your disengaged email subscribers

While having a large email subscribers list is nice, what exactly is that list doing for you if you have low open rates and engagement? On average, 60% of all email lists are comprised of “dead” email subscribers that never open or engage with your marketing efforts. As a top web development company we wanted to share 5 Hot Tips to help you reconnect with your disengaged email subscribers and make the most out of that list you worked so hard to build.

All that dead weight is doing you absolutely no good, other than allowing you to tout a high subscriber total. That is why using a few of our hot tips can help you bring life back to those dead subscribers which should increase your overall conversions.

5 Tips to Reconnect with Dead Subscribers

  • Exclusive Promotions – People like to feel special. One way to accomplish this is by offering exclusive promotions just for the mailing list. Now, this needs to be genuine and truly exclusive otherwise you risk upsetting those people the offer was extended to. These exclusive promotions help bait the hook for future emails because even if someone doesn’t use an offer, they are more likely to check future emails for an offer they might use. There are lots of ways to offer exclusivity without breaking the bank, especially if it increases your conversions for the period.
  • Create Interaction – One issue with a dead list is that you don’t always know why. So, the simple answer is to create interaction and find out what you are doing wrong! You should be able to segment your list to those who interact, open but don’t interact, and don’t open. Then you can target each group specifically with interaction laced emails. For those who don’t open you can lead with a “Do you want to be removed from this list,” email. Perhaps you ask them if you are boring them or what they are looking for. Try and create direct engagement with individuals with personal responses and asking for thoughts and ideas to bring them more into the fold. You might find out you are sending too many emails, not enough, or simply aren’t connecting in the right way with segments of the group.
  • Be Relevant – Many times people are simply bored with what you are sending because they have so many people trying to capture their attention. Each group is different so you need to put yourself into your customers’ shoes. If you were them, what would make you open an email? Would it be some educational material on a common problem they might have? It shouldn’t always just be pitching products! Yes you should pitch and at a minimum include calls-to-action, but you also need to provide something more like insider advice, interesting stories or information within your niche that is relevant to the audience.
  • Use Cliffhangers – In our “get it now” society cliffhangers are often universally hated…but so darn effective! Think of shows like Game of Thrones or Walking Dead that consistently leave people hanging and how that sparks conversations and anticipation? Adopt that same strategy in emails by leaving a little something out of an email and at the end teasing how it will be included in the next email to leave them wanting more. Just make sure not to overuse this technique or people might become bored.
  • Offer Freebies – There is no reason to not occasionally provide people with some form of freebies either in the form of content, services, or products. Honestly it doesn’t have to be good or great stuff, or perhaps for content maybe it is something really useful. Whatever you choose, make sure it is something your list would appreciate and consider a nice gesture. That can potentially lead to reciprocity between the two of you.

The bottom line is that dead email subscribers are a waste. They are a waste of space on your list and represented a waste of effort to get those users in the first place. Our 5 hot tips to help you reconnect with your disengaged email subscribers offers the chance to reengage and turn some of that waste into conversions.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

Published on: July 13th, 2016
Blog cta banner bg

DRIVE YOUR SALES TO NEW HEIGHTS!

Related articles

Have you considered these 5 aspects of mobile app development
5 min read

Have You Considered These 5 Aspects of Mobile App Development?

August 23rd, 2022

Making a great app is hard, no two ways about it. There is a lot that goes into it such as having a great idea or [...]

Why do i need better web performance
5 min read

Why Do I Need Better Web Performance?

August 23rd, 2022

There is a lot of talk about website performance, speed, rankings and how that all fits in with the user experience. Is a fast site necessary? [...]

Who really uses new domain extensions
7 min read

Who Really Uses New Domain Extensions?

August 23rd, 2022

Don’t look now but many of those swanky new domain extensions are finally available to consumers. That means along with .com and .org you can now [...]

What is the best way to show the value proposition for your app
5 min read

What Is The Best Way To Show The Value Proposition For Your App?

August 23rd, 2022

With apps dropping faster than a politician’s promise after Election Day, app creators are doing everything and anything they can think of to try and ensure [...]

Why expectation factors could be ruining your conversions
6 min read

Why Expectation Factors Could Be Ruining Your Conversions

August 23rd, 2022

Right now there are thousands upon thousands of websites that are scaring away customers and losing out on conversions. In many cases, that conversion loss happens [...]

How do you choose the content to share on social media
5 min read

How Do You Choose The Content To Share On Social Media?

August 23rd, 2022

Did you know that the content you share on social media platforms affects your brand perception? That is why it is very important to not simply [...]

5 Hot Tips To Help You Reconnect With Your Disengaged Email Subscribers
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Ready To Grow Revenue?

Digital Experiences That’s Driven Growth Since 1998

"*" indicates required fields

Name*
Help My Business*

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219
Las Vegas
2300 West Sahara Avenue
800
Las Vegas, NV 89102
Austin
2021 Guadalupe Street
260
Austin, Texas 78705
HEY, DON'T GO!
We have an important message from our
Co-Founder Ken Braun.
Video popup poster
GET READY
TO GROW
WE ARE LOOKING FORWARD TO
MEETING YOU!
Please fill the form.

"*" indicates required fields

Name*
Exit popup final
CHAT SOON!