Twisthink
Transforming the Brand Identity for an Innovative Technology and Design Company
Twisthink is an innovation and technology company that brings together strategists, designers, engineers, and developers to create digital solutions that connect human needs with innovative technologies. With more than 20 years of experience and a portfolio featuring brands such as BISSELL, Flexco, charity: water, and Stryker, Twisthink combines creative thinking and technical expertise to help organizations solve complex challenges.
As Twisthink evolved from its entrepreneurial roots into a more sophisticated, globally focused organization, its existing branding and website no longer reflected the company’s capabilities or market status. The outdated identity made it difficult to communicate its services, values, and unique approach to innovation. Lounge Lizard was brought in to refresh Twisthink’s brand identity and digital presence, creating a bold, cohesive experience that would strengthen recognition, communicate its value, and attract new business opportunities.
The primary challenge was developing a distinctive brand identity that captured Twisthink’s combination of creativity, technology, and strategic thinking. As the company matured, its existing visual identity and messaging needed to evolve beyond its startup image while maintaining the energy and innovative spirit that differentiated the brand.
The goal was to establish a modern, recognizable identity that communicated Twisthink’s expertise and positioned the company as an established innovation leader. The refreshed branding needed to extend consistently across its website, products, and sales materials while keeping complex services easier to understand. The redesigned digital experience also needed to strengthen engagement, improve organic visibility, and support the company’s goals of attracting qualified leads and talent.
- Brand Strategy
- Brand Identity Development
- Logo & Lettermark Design
- Brand Guidelines
- Brand Messaging & Copywriting
- Creative Direction
- UX/UI Design
- Website Redesign
- WordPress Development
- Search Engine Optimization
Lounge Lizard began with collaborative branding and design sessions to understand Twisthink’s culture, capabilities, and evolving market position. The strategy focused on developing an identity that balanced bold creativity coupled with professional credibility, representing the company’s ability to combine innovative ideas with practical, technology-based solutions.
The brand transformation included a refreshed logo and a distinctive, multicolored plus-sign lettermark symbolizing positivity, technology, and impact. The flexible lettermark could be adapted across Twisthink’s products using different colors, creating a recognizable visual system. Bold typography, vibrant colors, and contemporary design elements further reinforced the company’s forward-thinking personality.
To maintain consistency across brand touchpoints, Lounge Lizard developed comprehensive brand guidelines covering logo applications, lettermark usage, colors, imagery, and iconography. The team also created a branded presentation template for future sales initiatives and provided creative direction through photography mood boards that authentically showcased Twisthink’s people, culture, and work.
The refreshed identity was carried into a redesigned WordPress website featuring concise, creative messaging, engaging motion, and stronger visual storytelling. Clearer service descriptions, compelling case studies, and strategic content helped communicate Twisthink’s expertise while making the experience more engaging and intuitive for prospective clients.
The rebranding gave Twisthink a more distinctive, consistent identity that better represents its position as an established innovation and technology company. The refreshed logo, versatile lettermark, brand guidelines, and uniform messaging created a stronger visual foundation across its website, products, and sales materials.
The redesigned website also improved how Twisthink communicates its expertise and engages visitors. After launch, the company saw a 23% increase in time spent on page and a 20% increase in average pages per session, showing stronger engagement with the updated brand experience and content.
The result is a bold, modern brand identity supported by a more compelling digital presence that communicates Twisthink’s value and innovative approach. By combining brand strategy, visual identity development, creative direction, and website redesign, Lounge Lizard helped position Twisthink for continued growth and greater recognition in the technology and innovation industry.
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