Scentsational candles and candle-making supplies are lined up on a table.

Scentsational

B2B & B2C / Consumer Goods / Branding, E-Commerce, Web Design & Development

Jump To:
Black and white Scentsational company logo.

Scentsational Soaps & Candles, Inc., which has recently rebranded to Scentsational, is a family business pouring candles since 1998 in the U.S.A. Their craft candles can be purchased online, at their factory store in Florida, and at big-box stores such as HomeGoods, Marshalls, and T.J. Maxx. The company has a 50,000-square-foot production facility in Venice, FL, and offers customized private label development and proprietary customized soy wax blends.

Transformation

Before
The former Scentsational website is shown on a desktop computer.
After
The Scentsational website page about fragrances is displayed on a laptop.
Technology used: WordPress, WooCommerce, QuickBooks

Objective

Scentsational’s business is direct-to-consumer (DTC) and business-to-business (B2B). The company came to Lounge Lizard Worldwide for a modern, user-friendly website to boost sales from consumers and wholesalers. As a primary marketing tool, the website needed to be functional (easy-to-make purchases and accessible login portals), but it was also essential to rebrand the company with a new industrial-glam look and candle-only product lines for every lifestyle.

Approach

Scentsational’s new website is glowing.

The products and company shine with lifestyle product imagery, fresh design, and creative content.

While technology has yet to develop a scratch-and-sniff website option, visitors browsing Scentsational’s website can quickly understand what candles smell like through descriptive copy and images that showcase some of the primary ingredients and various base notes. 

With white space and a simplistic design, the new website is easy to navigate. 

What about shoppers who don’t know exactly what they want? A new filtering system will guide them as they browse.

Shoppers can pick fragrance, size, or price and search for trending candles. Lounge Lizard Brandtenders added this personal shopping experience to optimize and increase Scentsational’s conversion rates.

Brandtenders also included Shopper Approved reviews so website visitors can get thoughts on the candles they are interested in purchasing.

Scentsational completed an internal rebranding, and the Lounge Lizard team used the new logo and brand guidelines on the website to elevate the shopping experience that consumers and wholesalers crave.

The WordPress site integrates QuickBooks for accounting, Authorize.net for payments, and WooCommerce for e-commerce functions. 

A wholesaler and private label partner portal includes inventory updates, order history, pricing, payment capabilities, and private label opportunities for candles, room spray, and hand sanitizer. The consumer portal is an easy login to keep track of orders, payments, and shipping.

Scentsational’s new website makes “scents” for its business model and brand.

Impact

Grab a candle (maybe Lemon & Olivewood, Santal Rosewood, or  Fearless). Breathe in and out, and get ready for the stress-free impact of Scentsational’s new website design.

With a newly rebranded website, Scentsational has established itself as the industry leader, pivoting as needed, in air-care development and sales.

It’s now easy to find and purchase Scentsational candles, and more people are visiting the company’s website than ever.

Gallery

Scentsational-mobile-friendly-website
Scentsational-new-candle-website
The Scentsational website is shown on a tablet and smartphone.
The Scentsational website is shown on a tablet and smartphone.
The Scentsational website is displayed on a smartphone.
The Scentsational homepage sits on top of a yellow candle graphic.
The Scentsational webpage for stress relief candles is on a computer screen that's sitting on a modern wood desk.
The former Scentsational website is shown on a desktop computer.
The Scentsational website page about fragrances is displayed on a laptop.
1 / 9
Scentsational-mobile-friendly-website
2 / 9
Scentsational-new-candle-website
3 / 9
The Scentsational website is shown on a tablet and smartphone.
4 / 9
The Scentsational website is shown on a tablet and smartphone.
5 / 9
The Scentsational website is displayed on a smartphone.
6 / 9
The Scentsational homepage sits on top of a yellow candle graphic.
7 / 9
The Scentsational webpage for stress relief candles is on a computer screen that's sitting on a modern wood desk.
8 / 9
The former Scentsational website is shown on a desktop computer.
9 / 9
The Scentsational website page about fragrances is displayed on a laptop.
Results
57%
Increase in New Users
Passed
Google Core Web Vitals
E-Commerce
User-Friendly Shopping Experience

Tap Into Lounge Lizard

Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

Related Projects

Newsletter Sign Up
0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

Name*
Type of Project**
This field is for validation purposes and should be left unchanged.

PH: 1-888-444-0110
Sales: Ext. 101
New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219