Broadway League partnered with Lounge Lizard to redesign and rebuild their membership portal. The requirements were two-fold. Correct some long-standing issues, while creating new functionality, enabling future growth for the Broadway League IT team.
Broadway League
B2B / Entertainment, Nonprofit / Branding, Web Design & Development
For 90 years Broadway League has been THE national trade association for the Broadway industry. Their 700-plus members include theatre owners and operators, producers, presenters, and general managers.
The League was born in 1930 when Broadway theatre operators came together to promote their common interests and negotiate collective bargaining agreements with theatrical unions and guilds. In subsequent years, the organization’s mission expanded to include maintaining extensive research archives and databases as well as Tony Awards Voting.
Transformation
Before 
After 
TECHNOLOGY USED: Python, Django
Gallery
Results
Increase in Membership Engagement
Increase Time On Site
Client Satisfaction
TAP INTO LOUNGE LIZARD
Well Broadway League’s Director of Digital Operations Neal Freeman said “Even during the proposal phase, it was obvious that Lounge Lizard had taken the most time to understand what we were looking for and were the most flexible in being able to deliver what we wanted. They do a better job than other developers we have worked with in terms of accountability and Project Management. We’re working with them on another website project of equal scope, so we were satisfied enough to hire them again.”
Customer Retention and Long-Term Relationships… they’re not just buzz words at Lounge Lizard. It’s in our DNA.
Talk To A BrandtenderRelated Projects
Gracie Mansion Conservancy
The Gracie Mansion Conservancy is a private non-for-profit whose mission is to preserve, maintain, enhance, and enliven Gracie Mansion – one of the oldest surviving wood [...]
Circa Resort and Casino
Circa Resort & Casino is a hotel and casino currently under construction in downtown Las Vegas, Nevada, on the Fremont Street Experience.