Broadway League

B2B / Entertainment, Nonprofit / Branding, Web Design & Development

For 90 years Broadway League has been THE national trade association for the Broadway industry. Their 700-plus members include theatre owners and operators, producers, presenters, and general managers.

The League was born in 1930 when Broadway theatre operators came together to promote their common interests and negotiate collective bargaining agreements with theatrical unions and guilds. In subsequent years, the organization’s mission expanded to include maintaining extensive research archives and databases as well as Tony Awards Voting.





Broadway League partnered with Lounge Lizard to redesign and rebuild their membership portal. The requirements were two-fold. Correct some long-standing issues, while creating new functionality, enabling future growth for the Broadway League IT team.


Not just a pretty face, Lounge Lizard also understands technology. While our award-winning designs speak for themselves, we are also a top enterprise solutions provider. Magento, Shopify, Laravel and PHP solutions just to name a few. Meeting with the Broadway League team we identified pain points with the existing site as well as new requirements providing future flexibility. As typical of a Lounge Lizard engagement, our detailed discovery process identified some exciting new opportunities to improve the BL website. It was out with the old of using query variables to construct pages, providing poor SEO results, and in with the new of a ground up build based on a Django/Python based custom CMS. Yes, we build the beautiful sites…but we also have the brains to create enterprise solutions.


Broadway League’s next level portal now includes Tony Awards voting functionality with integration to Yangaroo, easy access to Broadway show Statistics and Reports, as well as the ability for Broadway IT admins to create new pages on the fly.




Increase in Membership Engagement


Increase Time On Site


Client Satisfaction


Well Broadway League’s Director of Digital Operations Neal Freeman said “Even during the proposal phase, it was obvious that Lounge Lizard had taken the most time to understand what we were looking for and were the most flexible in being able to deliver what we wanted. They do a better job than other developers we have worked with in terms of accountability and Project Management. We’re working with them on another website project of equal scope, so we were satisfied enough to hire them again.”

Customer Retention and Long-Term Relationships… they’re not just buzz words at Lounge Lizard. It’s in our DNA.

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