Tri-State Camp Conference
Building a Dedicated Digital Home for Tri-State Camp Conference
Tri-State Camp Conference is a premier annual gathering for professionals across the summer camp, after-school, and youth development sectors. Hosted by ACA, NY & NJ, the conference brings together educators, administrators, exhibitors, and industry professionals from around the world for education, networking, and professional development.
Previously, Tri-State existed as a lightweight page within the broader ACA, NY & NJ website and lacked its own dedicated digital presence. Lounge Lizard was brought in to create a standalone destination that could better represent the conference’s scale and energy while serving both attendees and exhibitors through clearer, more purposeful user journeys.
Tri-State needed a fully featured website that could establish a stronger identity apart from its parent organization while supporting two distinct audiences. The goal was to make it easier for attendees to explore conference information and register, while giving exhibitors a clearer path to opportunities, resources, and exhibit registration.
The new website also needed to improve navigation, strengthen SEO, and present Atlantic City as an inviting and professional conference destination. The experience had to capture the event’s energy while remaining organized, accessible, and conversion-focused for users planning their participation.
- Digital Strategy
- UX/UI Design
- Web Design
- Web Development
- Information Architecture
- SEO Strategy
Lounge Lizard designed the experience around distinct attendee and exhibitor journeys, designing tailored navigation, content pathways, and calls to action for each audience. Conference programming, travel information, exhibitor resources, and registration tools were organized to reduce friction and make key information easier to find. At the same time, Expotracker and event calendar functionality were integrated directly into the experience.
The visual direction brought greater energy and personality to the Tri-State brand while retaining a professional feel. Atlantic City was positioned around accessibility, travel, and the wider conference experience rather than its traditional nightlife associations. The WordPress platform was built with mobile performance, SEO, analytics, security, and future scalability in mind, giving the organization a stronger foundation for future conferences.
The new website gave Tri-State Camp Conference a dedicated digital destination that supports both attendees and exhibitors in one cohesive experience. Clearer audience pathways, integrated registration tools, and improved content organization make it easier for visitors to plan their conference experience and take meaningful action.
Early post-launch indicators showed increased form activity, stronger engagement with travel, session, and exhibitor content, and improved mobile performance. More importantly, Tri-State now has a scalable digital platform that better reflects the conference’s energy and stature while supporting future registration, exhibitor participation, sponsorship opportunities, and audience growth.
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